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Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources

by American Society of Association Executives (ASAE) and Sheri Jacobs

The updated and expanded ASAE guide to membership fundamentals

Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, legal considerations, and other important topics that have come to the fore since the book's initial publication. Environmental factors and sustainability, governance, globalization, online communities, and the role of volunteers are discussed in greater depth, alongside foundational concepts that association leaders must understand to fill the role effectively.

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Payoff: The Hidden Logic That Shapes Our Motivations

by Dan Ariely

Bestselling author Dan Ariely reveals fascinating new insights into motivation--showing that the subject is far more complex than we ever imagined.

Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being "motivators." From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we’ve assumed.

Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation--how it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work? How does your sense of your mortality impact your motivation?

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Pivot: The Only Move That Matters Is Your Next One

by Jenny Blake

What's next? is a question we all have to ask and answer more frequently in an economy where the average job tenure is only four years, roles change constantly even within that time, and smart, motivated people find themselves hitting professional plateaus. But how do you evaluate options and move forward without getting stuck? Jenny Blake's solution: It's about small steps, not big leaps--and the answer is already right under your feet. This book will teach you how to pivot from a base of your existing strengths.

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Race Talk and the Conspiracy of Silence: Understanding and Facilitating Difficult Dialogues on Race

by Derald Wing Sue

If you believe that talking about race is impolite, or that "colorblindness" is the preferred approach, you must read this book. Race Talk and the Conspiracy of Silence debunks the most pervasive myths using evidence, easy-to-understand examples, and practical tools. 

This significant work answers all your questions about discussing race by covering: 

  • Characteristics of typical, unproductive conversations on race
  • Tacit and explicit social rules related to talking about racial issues
  • Race-specific difficulties and misconceptions regarding race talk
  • Concrete advice for educators and parents on approaching race in a new way

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Reinvention: Accelerating Change in the Age of Disruption

by Shane Cragun and Kate Sweetman

Today's disruptive, tumultuous, and ever-changing global business environment shows no signs of slowing. Authors Shane Cragun and Kate Sweetman believe it is time for a wake-up call to those hoping to thrive in the 21st century. Reinvention is the first business book to propose a simple algorithm, common principles, and set of tools that apply to both individuals and organizations facing disruptive and radical change. 

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Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

by Gino Wickman and Mark C. Winters

Discover the vital relationship that will take your company from "What’s next?" to "We have liftoff!"

Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald’s. It worked for Ford. It can work for you.

From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you’re able to determine whether you’re a Visionary or an Integrator.

Without an Integrator, a Visionary is far less likely to succeed long-term, and realize the company’s ultimate goals—likewise, with no Visionary, an Integrator can’t rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it’s like rocket fuel—they have the power to reach new heights for virtually any company or organization.

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Smarter Faster Better: The Secrets of Being Productive in Life and Business

by Charles Duhigg

At the core of Smarter Faster Better are eight key productivity concepts--from motivation and goal setting to focus and decision making--that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics--as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters--this painstakingly researched book explains that the most productive people, companies, and organizations don’t merely act differently. They view the world, and their choices, in profoundly different ways.
 

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Superbosses: How Exceptional Leaders Master the Flow of Talent

by Sydney Finkelstein

What do football coach Bill Walsh, restauranteur Alice Waters, television executive Lorne Michaels, technol­ogy CEO Larry Ellison, and fashion pioneer Ralph Lauren have in common? On the surface, not much, other than consistent success in their fields. But below the surface, they share a common approach to finding, nurturing, leading, and even letting go of great people. The way they deal with talent makes them not merely success stories, not merely organization builders, but what Sydney Finkelstein calls superbosses
 
After ten years of research and more than two hundred interviews, Finkelstein--an acclaimed professor at Dartmouth’s Tuck School of Business, speaker, and executive coach and consultant--discovered that superbosses exist in nearly every industry. If you study the top fifty leaders in any field, as many as one-third will have once worked for a superboss.

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Together Is Better: A Little Book of Inspiration

by Simon Sinek

Simon Sinek sparked a movement with his bestsellers START WITH WHY and LEADERS EAT LAST. Now this beautifully illustrated book will inspire more readers to ask for help, help others, and discover their own courage through a charming story about change.

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Winning Well: A Manager's Guide to Getting Results---Without Losing Your Soul

by Karin Hurt and David Dye

It can feel like a rigged game. Executives set aggressive goals, so managers drive their teams to burnout trying to deliver. Or, employees seek connection and support, so managers focus on relationships . . . and fail to make the numbers. The fallout is stress, frustration, and disengagement, and not just among team members--two-thirds of managers report being disengaged. 

To succeed, managers cannot choose between results and relationships. They need both: They must get people to achieve while creating an environment that makes them truly want to. Winning Well offers managers a quick, practical action plan--complete with examples, stories, and online assessments. They will learn how to: 

Stamp out the corrosive win-at-all-costs mentality - Focus on the game, not just the score - Reinforce behaviors that produce results - Sustain energy and momentum - Correct poor performance without drama - Build productive relationships - Be the leader people want to work for 

Today's hypercompetitive economy has created tense, overextended workplaces. Keep it productive, rewarding, and even fun with this one-stop success kit.

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