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Chamber Executive Article Archive

Telling the Chamber Story

Cathy Lada

But, have you ever considered for a moment the power of the story in the board room, or with the prospective member, the media or the professional world in general? With so much time spent on PowerPoint slides or reams of data or products and services, couldnít a story reveal all that the listener needs to know? In reality, when itís time to really hammer your point across, what works better than a timely, well-told anecdote?† One that crystallizes your views eloquently and gives the listener a resonating message in the context of a simple narrative?

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