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Longview Partnership Community Branding Campaign: Synopsis

Award Level: Honorable Mention

The City of Longview in corporation with the Longview Partnership and Longview Economic Development Corporation hired North Star Destination Strategies to develop and clearly identify the city’s destination marketing brand for businesses, visitors and residents. The unique process – developed by North Star and called Community BrandPrint – is known throughout the United States for its ability to effectively generate positive, strategically aligned marketing growth within the various entities that comprise a community. The BrandPrint process for Longview consisted of four stages: Understanding, Insights, Imagination and Evaluation.


Date: November 11, 2011
Organization: Longview Partnership
Chamber Website: http://www.longviewchamber.com
City: Longview, TX
Community Peer Group: Emerging Cities
Revenue Category: $450,001-900,000

Longview Partnership Community Branding Campaign: Synopsis
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