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New Image Campaign: Synopsis - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

People often think chambers are stuck in the routine of doing the same thing year after year and because of this cycle, the public perception of the organization can become stale and uninspiring. In 2015, the Greater New Braunfels Chamber of Commerce embarked on a movement to revitalize the Chamber’s image and show that we are constantly progressing to better serve the community and our members.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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Updating the Chamber Image 2015 Marketing and Communications Strategy - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

In 2015 the Greater New Braunfels Chamber of Commerce embarked on a multi-faceted campaign to update the organization's image. This marketing and communications initiative employed a broad approach to utilizing several different marketing and communications tactics to maximize the local reach.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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Strategic Plan 2015-18 - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

The Greater New Braunfels Chamber of Commerce, Inc. is proud to present our 2015-2018 Strategic Plan. The Chamber is dedicated to making New Braunfels a superior community, and this plan inspires us and enables us to do just that. We are dedicated to helping create a flourishing community and economy. This plan lays out how we will attract and strengthen business, advocate for business friendly policy, maintain our unique culture, and expand educational opportunities.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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Strategic Plan 2015-18 Fast Facts - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

The Greater New Braunfels Chamber of Commerce's strategic plan is a four-year initiative to promote our strengths, expand our existing businesses and business opportunities, and significantly improve the economic future for all who call New Braunfels home.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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Strategic Communications Plan 2015-18 - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

The purpose of this plan is to establish consistent messaging through the creation of a brand theme and targeted value propositions, and provide the strategies to communicate that messaging and market the Greater New Braunfels Chamber of Commerce. The Strategic Communication Plan will serve as the guiding map for internal and external communication, including communication goals and objectives, audiences, messages, media, responsibility assignments, measurements and evaluation.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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Membership Brochure - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

The Greater New Braunfels Chamber promotes, supports, and protects New Braunfels business. This member brochure outlines how the Chamber helps build your brand, create better connections, give you a voice, strengthen and promote the economy and community, advocate to policy makers on behalf of business, and build your business skills. This brochure was developed as part of the campaign to update the Chamber's image.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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Membership Video Testimonials - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

Why join the Chamber? Well there are plenty of reasons to join, continue your membership and become involved. But don’t take it from us. Take it straight from our members. These membership video testimonials were featured on the Chamber's website and on social media.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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Radio Ads - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

The Greater New Braunfels Chamber created four different radio ads using messaging from the Strategic Communications Plan and featuring Chamber members as the talent. These ads run year-round on the local radio station.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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"Did You Know?" Campaign - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

Launched in 2015, the "Did You Know?" campaign features a different Chamber fact each week. The fact is included in the weekly email and shared on a different social media platform each day during the week as well as "living" on its own page on the Chamber's website.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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"What Does the Chamber Do?" Video - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

The Greater New Braunfels Chamber of Commerce promotes our community and its economy by attracting and supporting local businesses and protecting the interests of our members and the community. We do this by focusing on four priorities: Strengthening the local economy, acting as the voice of business, advancing community excellence, and delivering value to members.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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