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Radio Ads - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

The Greater New Braunfels Chamber created four different radio ads using messaging from the Strategic Communications Plan and featuring Chamber members as the talent. These ads run year-round on the local radio station.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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"Did You Know?" Campaign - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

Launched in 2015, the "Did You Know?" campaign features a different Chamber fact each week. The fact is included in the weekly email and shared on a different social media platform each day during the week as well as "living" on its own page on the Chamber's website.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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"What Does the Chamber Do?" Video - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

The Greater New Braunfels Chamber of Commerce promotes our community and its economy by attracting and supporting local businesses and protecting the interests of our members and the community. We do this by focusing on four priorities: Strengthening the local economy, acting as the voice of business, advancing community excellence, and delivering value to members.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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Website: Synopsis - Grapevine Chamber of Commerce

2016 ACE: Award of Excellence

The Grapevine Chamber of Commerce's website is a hub of information pertaining to economic development, relocation, city government, legislative advocacy and business development, along with information about the Chamber and its more than 800 members.

Date: December 24, 2016
Organization: Grapevine Chamber of Commerce
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Website pdf - Grapevine Chamber of Commerce

2016 ACE: Award of Excellence

The Grapevine Chamber of Commerce's website is a hub of information pertaining to economic development, relocation, city government, legislative advocacy and business development, along with information about the Chamber and its more than 800 members.

Date: December 24, 2016
Organization: Grapevine Chamber of Commerce
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Friday Favorites e-Newsletter: Synopsis - Greater Spokane Valley Chamber of Commerce

2016 ACE: Award of Excellence

We faced a common problem for most organizations -- how to get more of our subscribers to actually read our communications. Face it -- people are busy and we get that. Our traditional e-newsletters were getting an average open rate of 21% - a bit low, partly due to the robo sign-ups to our subscriber list. These email addresses grow our subscriber list, but don't open our communications, thereby skewing our open rate percentage. All that aside, remember that number. Beginning in March of 2015, our President & Chief Executive Officer said she wanted to send out a weekly e-news piece with her favorite things from the week. She chose the name 'Friday Favorites' and we came up with an updated format that's image based. Keeping in mind that people usually have very little time to scan a newsletter, we include only 1-3 sentences on each "block" and make the heading for each block a play on words if possible. We include links to more information if necessary, or as a shortcut for the reader to a registration form. These 'blocks' could be Chamber related, like new members, ribbon cuttings, our signature events, accomplishments, etc.; or community events she attended, as well as a few personal wins thrown in occasionally, for better connection and a little fun. This, in effect, is a 'President's Message' with a modern twist.

Date: December 24, 2016
Organization: Greater Spokane Valley Chamber of Commerce
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Friday Favorites e-Newsletter: July 17, 2015 - Greater Spokane Valley Chamber of Commerce

2016 ACE: Award of Excellence

We faced a common problem for most organizations -- how to get more of our subscribers to actually read our communications. Face it -- people are busy and we get that. Our traditional e-newsletters were getting an average open rate of 21% - a bit low, partly due to the robo sign-ups to our subscriber list. These email addresses grow our subscriber list, but don't open our communications, thereby skewing our open rate percentage. All that aside, remember that number. Beginning in March of 2015, our President & Chief Executive Officer said she wanted to send out a weekly e-news piece with her favorite things from the week. She chose the name 'Friday Favorites' and we came up with an updated format that's image based. Keeping in mind that people usually have very little time to scan a newsletter, we include only 1-3 sentences on each "block" and make the heading for each block a play on words if possible. We include links to more information if necessary, or as a shortcut for the reader to a registration form. These 'blocks' could be Chamber related, like new members, ribbon cuttings, our signature events, accomplishments, etc.; or community events she attended, as well as a few personal wins thrown in occasionally, for better connection and a little fun. This, in effect, is a 'President's Message' with a modern twist.

Date: December 24, 2016
Organization: Greater Spokane Valley Chamber of Commerce
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Friday Favorites e-Newsletter: July 24, 2015 - Greater Spokane Valley Chamber of Commerce

2016 ACE: Award of Excellence

We faced a common problem for most organizations -- how to get more of our subscribers to actually read our communications. Face it -- people are busy and we get that. Our traditional e-newsletters were getting an average open rate of 21% - a bit low, partly due to the robo sign-ups to our subscriber list. These email addresses grow our subscriber list, but don't open our communications, thereby skewing our open rate percentage. All that aside, remember that number. Beginning in March of 2015, our President & Chief Executive Officer said she wanted to send out a weekly e-news piece with her favorite things from the week. She chose the name 'Friday Favorites' and we came up with an updated format that's image based. Keeping in mind that people usually have very little time to scan a newsletter, we include only 1-3 sentences on each "block" and make the heading for each block a play on words if possible. We include links to more information if necessary, or as a shortcut for the reader to a registration form. These 'blocks' could be Chamber related, like new members, ribbon cuttings, our signature events, accomplishments, etc.; or community events she attended, as well as a few personal wins thrown in occasionally, for better connection and a little fun. This, in effect, is a 'President's Message' with a modern twist.

Date: December 24, 2016
Organization: Greater Spokane Valley Chamber of Commerce
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South Bend Region Economic Development Website - St. Joseph County Chamber of Commerce

2016 ACE: Award of Excellence

In 2014, the St. Joseph County Chamber underwent a fundraising campaign to raise dollars for its new role as the lead economic development organization (LEDO) for St. Joseph County, Indiana. Initially, we simply housed economic development information on the Chamber website as one of its main menus, occupying about eight web pages. This was adequate but not what we needed to brand our economic development program and sell the business assets of the area. The successful fundraising effort allowed us to invest in a stand-alone website, costing approximately $20,000, and separate from the Chamber site.

Date: December 23, 2016
Organization: St. Joseph County Chamber of Commerce
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The Deep Creek Experience Website Redesign: Synopsis - Garrett County Chamber of Commerce

2016 ACE: Award of Excellence

In July 2014, the Garrett County Chamber of Commerce launched a completely redesigned version of visitdeepcreek.com featuring our new county-wide brand: The Deep Creek Experience. Since the launch in 2014, we have added new features, pages, forms and content for the visitors to our site including tourists, chamber members and local residents. We deemed new website complete in the spring of 2015 but continually update content, photos and features to keep the site fresh.

Date: December 23, 2016
Organization: Garrett County Chamber of Commerce
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