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New Image Campaign: Synopsis - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

People often think chambers are stuck in the routine of doing the same thing year after year and because of this cycle, the public perception of the organization can become stale and uninspiring. In 2015, the Greater New Braunfels Chamber of Commerce embarked on a movement to revitalize the Chamber’s image and show that we are constantly progressing to better serve the community and our members.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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Updating the Chamber Image 2015 Marketing and Communications Strategy - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

In 2015 the Greater New Braunfels Chamber of Commerce embarked on a multi-faceted campaign to update the organization's image. This marketing and communications initiative employed a broad approach to utilizing several different marketing and communications tactics to maximize the local reach.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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Strategic Plan 2015-18 - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

The Greater New Braunfels Chamber of Commerce, Inc. is proud to present our 2015-2018 Strategic Plan. The Chamber is dedicated to making New Braunfels a superior community, and this plan inspires us and enables us to do just that. We are dedicated to helping create a flourishing community and economy. This plan lays out how we will attract and strengthen business, advocate for business friendly policy, maintain our unique culture, and expand educational opportunities.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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Strategic Plan 2015-18 Fast Facts - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

The Greater New Braunfels Chamber of Commerce's strategic plan is a four-year initiative to promote our strengths, expand our existing businesses and business opportunities, and significantly improve the economic future for all who call New Braunfels home.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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Strategic Communications Plan 2015-18 - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

The purpose of this plan is to establish consistent messaging through the creation of a brand theme and targeted value propositions, and provide the strategies to communicate that messaging and market the Greater New Braunfels Chamber of Commerce. The Strategic Communication Plan will serve as the guiding map for internal and external communication, including communication goals and objectives, audiences, messages, media, responsibility assignments, measurements and evaluation.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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Membership Brochure - Greater New Braunfels Chamber of Commerce

2016 ACE: Award of Excellence

The Greater New Braunfels Chamber promotes, supports, and protects New Braunfels business. This member brochure outlines how the Chamber helps build your brand, create better connections, give you a voice, strengthen and promote the economy and community, advocate to policy makers on behalf of business, and build your business skills. This brochure was developed as part of the campaign to update the Chamber's image.

Date: December 26, 2016
Organization: Greater New Braunfels Chamber of Commerce
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Website: Synopsis - Grapevine Chamber of Commerce

2016 ACE: Award of Excellence

The Grapevine Chamber of Commerce's website is a hub of information pertaining to economic development, relocation, city government, legislative advocacy and business development, along with information about the Chamber and its more than 800 members.

Date: December 24, 2016
Organization: Grapevine Chamber of Commerce
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Website pdf - Grapevine Chamber of Commerce

2016 ACE: Award of Excellence

The Grapevine Chamber of Commerce's website is a hub of information pertaining to economic development, relocation, city government, legislative advocacy and business development, along with information about the Chamber and its more than 800 members.

Date: December 24, 2016
Organization: Grapevine Chamber of Commerce
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Friday Favorites e-Newsletter: Synopsis - Greater Spokane Valley Chamber of Commerce

2016 ACE: Award of Excellence

We faced a common problem for most organizations -- how to get more of our subscribers to actually read our communications. Face it -- people are busy and we get that. Our traditional e-newsletters were getting an average open rate of 21% - a bit low, partly due to the robo sign-ups to our subscriber list. These email addresses grow our subscriber list, but don't open our communications, thereby skewing our open rate percentage. All that aside, remember that number. Beginning in March of 2015, our President & Chief Executive Officer said she wanted to send out a weekly e-news piece with her favorite things from the week. She chose the name 'Friday Favorites' and we came up with an updated format that's image based. Keeping in mind that people usually have very little time to scan a newsletter, we include only 1-3 sentences on each "block" and make the heading for each block a play on words if possible. We include links to more information if necessary, or as a shortcut for the reader to a registration form. These 'blocks' could be Chamber related, like new members, ribbon cuttings, our signature events, accomplishments, etc.; or community events she attended, as well as a few personal wins thrown in occasionally, for better connection and a little fun. This, in effect, is a 'President's Message' with a modern twist.

Date: December 24, 2016
Organization: Greater Spokane Valley Chamber of Commerce
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Friday Favorites e-Newsletter: July 17, 2015 - Greater Spokane Valley Chamber of Commerce

2016 ACE: Award of Excellence

We faced a common problem for most organizations -- how to get more of our subscribers to actually read our communications. Face it -- people are busy and we get that. Our traditional e-newsletters were getting an average open rate of 21% - a bit low, partly due to the robo sign-ups to our subscriber list. These email addresses grow our subscriber list, but don't open our communications, thereby skewing our open rate percentage. All that aside, remember that number. Beginning in March of 2015, our President & Chief Executive Officer said she wanted to send out a weekly e-news piece with her favorite things from the week. She chose the name 'Friday Favorites' and we came up with an updated format that's image based. Keeping in mind that people usually have very little time to scan a newsletter, we include only 1-3 sentences on each "block" and make the heading for each block a play on words if possible. We include links to more information if necessary, or as a shortcut for the reader to a registration form. These 'blocks' could be Chamber related, like new members, ribbon cuttings, our signature events, accomplishments, etc.; or community events she attended, as well as a few personal wins thrown in occasionally, for better connection and a little fun. This, in effect, is a 'President's Message' with a modern twist.

Date: December 24, 2016
Organization: Greater Spokane Valley Chamber of Commerce
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