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Tourism 2.0 Video - Montgomery Area Chamber of Commerce

2014 ACE: Award of Excellence

Montgomery, Alabama reemerges as a top destination within the Southeast. Montgomery, Alabama has always been known as the Capital of the Confederacy and the Birthplace of the Civil Rights Movement, but thanks to a dramatic revitalization in the downtown area, Montgomery has reemerged as one of the must-see travel destinations in the South. Modern-day Montgomery offers a walkable downtown complete with a Riverfront Park and Riverboat, an urban farm that provides the local restaurants with produce, and enough attractions and historic sites to keep you busy for days. Montgomery’s downtown Alley entertainment convention center district heats up after dark with a vibrant atmosphere and features many of the city’s unique bars and restaurants.

Date: January 31, 2015
Organization: Montgomery Area Chamber of Commerce
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Montgomery Area Visitor Guide - Montgomery Area Chamber of Commerce

2014 ACE: Award of Excellence

Montgomery, Alabama’s story is America’s story. This serves as the local mantra in Montgomery. Yet, the typical visitor is not familiar with the city’s history. Or, if they are, they only recall the turbulence and unrest of the past. Visitor inquiries and visitor survey research results were presented to the Chamber/CVB – clearly indicating a need to re-shape the image of Montgomery. So, in 2011, the Chamber/CVB did just that and introduced a modernized, magazine style River Region visitor guide encompassing all the new and exciting things happening within the city, while still paying tribute to its history.  (See also the related sample record for the synopsis).

Date: January 31, 2015
Organization: Montgomery Area Chamber of Commerce
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Montgomery Area Visitor Guide: Synopsis - Montgomery Area Chamber of Commerce

2014 ACE: Award of Excellence

Montgomery, Alabama’s story is America’s story. This serves as the local mantra in Montgomery. Yet, the typical visitor is not familiar with the city’s history. Or, if they are, they only recall the turbulence and unrest of the past. Visitor inquiries and visitor survey research results were presented to the Chamber/CVB – clearly indicating a need to re-shape the image of Montgomery. So, in 2011, the Chamber/CVB did just that and introduced a modernized, magazine style River Region visitor guide encompassing all the new and exciting things happening within the city, while still paying tribute to its history.  (See also the related sample record for the guide).    

Date: January 31, 2015
Organization: Montgomery Area Chamber of Commerce
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Champion City Guide & Supply Visitor Center and Retail Shop - Greater Springfield Chamber of Commerce

2014 ACE: Award of Excellence

Sensing a need to “lead by example” in the revitalization of our downtown, the Greater Springfield Convention & Visitor’s Bureau and Chamber partnered to open a new downtown brand store and visitor center, Champion City Guide & Supply. The store was named after Springfield’s historic “Champion City” moniker – a nod toward the turn-of-the-century Champion Reaper which revolutionized farming.

Date: January 27, 2015
Organization: Greater Springfield Chamber of Commerce
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Front Desk Reference & Training Guide - Greater Springfield Chamber of Commerce

2014 ACE: Award of Excellence, Special Recognition

After surveying local tourism partners, the Springfield Convention & Visitor’s Bureau perceived a need for front staff at all levels to be educated in local tourism. Our objective was to provide all local tourism front staff – GM’s, ED’s, managers, volunteers, docents, servers, receptionists, front desk personnel and tour guides – with a carefully curated reference guide allowing them to become a “Springfield concierge” as they interact with clients and visitors. Internal studies revealed that our front line customer service was lacking and the CVB felt that this “behind the desk” piece could prove valuable. This guide – paired with a three-hour training seminar – was one of the CVB’s largest projects in 2013.

Date: January 27, 2015
Organization: Greater Springfield Chamber of Commerce
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Sammie Springfield Direct Mail Campaign - Springfield Convention & Visitors Bureau

2014 ACE: Award of Excellence

In 2012, the CVB recognized the need to conduct a campaign that would stand out and get the attention of meeting planners amidst the ever-growing competition regionally for convention and meeting business. A CVB staffer discovered the Springfield area is home to the original and largest producer of sock monkey toys. As a result, a 2013 direct mail campaign was developed that features a sock monkey called Sammie. (See also the related samples for the book and email).

Date: January 13, 2015
Organization: Springfield Convention & Visitors Bureau
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Sammie Springfield Direct Mail Campaign: Book - Springfield Convention & Visitors Bureau

2014 ACE: Award of Excellence

In 2012, the CVB recognized the need to conduct a campaign that would stand out and get the attention of meeting planners amidst the ever-growing competition regionally for convention and meeting business. A CVB staffer discovered the Springfield area is home to the original and largest producer of sock monkey toys. As a result, a 2013 direct mail campaign was developed that features a sock monkey called Sammie.  (See also the related samples for the campaign and email).

Date: January 13, 2015
Organization: Springfield Convention & Visitors Bureau
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Sammie Springfield Direct Mail Campaign: Email - Springfield Convention & Visitors Bureau

2014 ACE: Award of Excellence

In 2012, the CVB recognized the need to conduct a campaign that would stand out and get the attention of meeting planners amidst the ever-growing competition regionally for convention and meeting business. A CVB staffer discovered the Springfield area is home to the original and largest producer of sock monkey toys. As a result, a 2013 direct mail campaign was developed that features a sock monkey called Sammie.  (See also the related samples for the campaign and book).    

Date: January 13, 2015
Organization: Springfield Convention & Visitors Bureau
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Chamber of Commerce serving Johnson City/Jonesborough/Washington: “Southern Dozen” Greatest Motorcycle Rides

2013 ACE: Best of Show

The Johnson City Convention & Visitors Bureau along with the local Harley Owners Group (HOG) created 12 motorcycle rides now known as the Southern Dozen to attract and cater to a demographic of visitors that had not always been widely accepted. Through our research, we discovered that a motorcycle enthusiast was one of the fastest growing travel niches. The CVB realized that the motorcycle community held great potential to increase visitors and economic impact through hosting leisure riders, rallies and other motorcycle groups. The demographic of these potential visitors was a perfect match for our area and exact target market; they had disposable income, a flexible travel schedule and generally traveled in groups or packs of riders.   

Date: December 23, 2013
Organization: Chamber of Commerce serving Johnson City/Jonesborough/Washington
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Heritage Trails - Synopsis

2008 ACE Awards: Award of Excellence

The Texas Historical Commission asserts that “Heritage Tourism” is the fastest-growing segment of the $40.4 billion tourism industry in Texas. Sophisticated historical and directional signage -- along with monuments, memorials, buildings and open spaces -- contribute to memorable destination cities.

Research from the Fort Worth Convention and Visitors Bureau (CVB) shows that most visitors to Fort Worth are drawn by its western heritage, such as the Chisholm Trail, Hell’s Half Acre, and Butch Cassidy and the Sundance Kid. Yet no thematic historical or informational markers existed in the revitalized downtown area known as Sundance Square. Major themes of our city heritage were missing and there were gaps in the areas where heritage information was presented.

In 1991, a task force of the Fort Worth Chamber’s West Area Council that included representatives from the historic preservation community began to research the possibilities. Eventually the partners included the Fort Worth CVB, the City of Fort Worth, and Downtown Fort Worth, Inc. The group wanted to “put history on the street, not just in textbooks or visitor guides.”

The overarching goals were to link an attractive downtown urban environment to a sense of history, and to make Fort Worth the most memorable city in the U.S. by educating and entertaining Fort Worth residents, visitors and the 36,000 employees who work downtown.

The Chamber took the lead as the project served its mission of “making Fort Worth an excellent place in which to live, work and do business.”

Date: November 21, 2011
Organization: Fort Worth Chamber of Commerce
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