2010 ACE: Silver
The weekend before Memorial Day, the start of our traditional summer visitor season, the Chamber published “The Power of Tourism,” as an ‘unofficial’ kick-off to the busy tourism season.
Part of our mission as an organization is to educate our residents and the business community on the important role that tourism plays for all of us. At the culmination of National Travel and Tourism Week, May 8-16, and just prior to the big Memorial Day travel weekend, we published a tabloid feature in Sunday’s Hilton Head Island edition of the Island Packet entitled, “The Power of Tourism.”
“The Power of Tourism” tabloid provided a great overview of just who our visitors are, where they come from, many of the ways we reach them through our marketing efforts, and most importantly, what tourism means to our community.
2007 ACE Awards: Award of Merit
Strategically located in the Capital District of New York, Rensselaer County provides a variety of destinations for the large number of travelers who visit each year. Tourism in Rensselaer County falls under the direction of the County offices. Over the years, tourism has not been a major focus in Rensselaer County. The County lacks comprehensive marketing materials and does not have a Visitor’s Bureau to provide information or direction
for guests. Although the Chamber was not responsible for tourism, our members would contact us on a regular basis asking us to take the lead on promoting the County.
In the fall of 2006, the Chamber’s board of directors realized the overwhelming need and approved the development of a tourism guide. The board formed a sub-committee to focus on the objective of producing a marketing piece that would promote our regional attractions as well as our members.
2007 ACE Awards: Award of Excellence
The Official Guide to Glenwood Springs is the premiere publication of the Glenwood Springs Chamber Resort Association. It is designed primarily to serve as guide for nearly two million tourists annually. It also includes a membership directory, is a lifestyle piece used by local realtors and for relocation inquiries, and is a source of advertising revenue.
The guide is converted to an “e-book” and doubles as an online resource. The objective is to consolidate resources to produce one very professional annual publication. The result is that the community be well-served with a comprehensive guide of consistent quality.