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Front Desk Reference & Training Guide - Greater Springfield Chamber of Commerce

2014 ACE: Award of Excellence, Special Recognition

After surveying local tourism partners, the Springfield Convention & Visitor’s Bureau perceived a need for front staff at all levels to be educated in local tourism. Our objective was to provide all local tourism front staff – GM’s, ED’s, managers, volunteers, docents, servers, receptionists, front desk personnel and tour guides – with a carefully curated reference guide allowing them to become a “Springfield concierge” as they interact with clients and visitors. Internal studies revealed that our front line customer service was lacking and the CVB felt that this “behind the desk” piece could prove valuable. This guide – paired with a three-hour training seminar – was one of the CVB’s largest projects in 2013.

Date: January 27, 2015
Organization: Greater Springfield Chamber of Commerce
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Sammie Springfield Direct Mail Campaign - Springfield Convention & Visitors Bureau

2014 ACE: Award of Excellence

In 2012, the CVB recognized the need to conduct a campaign that would stand out and get the attention of meeting planners amidst the ever-growing competition regionally for convention and meeting business. A CVB staffer discovered the Springfield area is home to the original and largest producer of sock monkey toys. As a result, a 2013 direct mail campaign was developed that features a sock monkey called Sammie. (See also the related samples for the book and email).

Date: January 13, 2015
Organization: Springfield Convention & Visitors Bureau
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Sammie Springfield Direct Mail Campaign: Book - Springfield Convention & Visitors Bureau

2014 ACE: Award of Excellence

In 2012, the CVB recognized the need to conduct a campaign that would stand out and get the attention of meeting planners amidst the ever-growing competition regionally for convention and meeting business. A CVB staffer discovered the Springfield area is home to the original and largest producer of sock monkey toys. As a result, a 2013 direct mail campaign was developed that features a sock monkey called Sammie.  (See also the related samples for the campaign and email).

Date: January 13, 2015
Organization: Springfield Convention & Visitors Bureau
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Sammie Springfield Direct Mail Campaign: Email - Springfield Convention & Visitors Bureau

2014 ACE: Award of Excellence

In 2012, the CVB recognized the need to conduct a campaign that would stand out and get the attention of meeting planners amidst the ever-growing competition regionally for convention and meeting business. A CVB staffer discovered the Springfield area is home to the original and largest producer of sock monkey toys. As a result, a 2013 direct mail campaign was developed that features a sock monkey called Sammie.  (See also the related samples for the campaign and book).    

Date: January 13, 2015
Organization: Springfield Convention & Visitors Bureau
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Heritage Trails - Synopsis

2008 ACE Awards: Award of Excellence

The Texas Historical Commission asserts that “Heritage Tourism” is the fastest-growing segment of the $40.4 billion tourism industry in Texas. Sophisticated historical and directional signage -- along with monuments, memorials, buildings and open spaces -- contribute to memorable destination cities.

Research from the Fort Worth Convention and Visitors Bureau (CVB) shows that most visitors to Fort Worth are drawn by its western heritage, such as the Chisholm Trail, Hell’s Half Acre, and Butch Cassidy and the Sundance Kid. Yet no thematic historical or informational markers existed in the revitalized downtown area known as Sundance Square. Major themes of our city heritage were missing and there were gaps in the areas where heritage information was presented.

In 1991, a task force of the Fort Worth Chamber’s West Area Council that included representatives from the historic preservation community began to research the possibilities. Eventually the partners included the Fort Worth CVB, the City of Fort Worth, and Downtown Fort Worth, Inc. The group wanted to “put history on the street, not just in textbooks or visitor guides.”

The overarching goals were to link an attractive downtown urban environment to a sense of history, and to make Fort Worth the most memorable city in the U.S. by educating and entertaining Fort Worth residents, visitors and the 36,000 employees who work downtown.

The Chamber took the lead as the project served its mission of “making Fort Worth an excellent place in which to live, work and do business.”

Date: November 21, 2011
Organization: Fort Worth Chamber of Commerce
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Chamber Tourism Guide

2007 ACE Awards: Award of Merit

Strategically located in the Capital District of New York, Rensselaer County provides a variety of destinations for the large number of travelers who visit each year. Tourism in Rensselaer County falls under the direction of the County offices. Over the years, tourism has not been a major focus in Rensselaer County. The County lacks comprehensive marketing materials and does not have a Visitor’s Bureau to provide information or direction
for guests. Although the Chamber was not responsible for tourism, our members would contact us on a regular basis asking us to take the lead on promoting the County.

In the fall of 2006, the Chamber’s board of directors realized the overwhelming need and approved the development of a tourism guide. The board formed a sub-committee to focus on the objective of producing a marketing piece that would promote our regional attractions as well as our members.

Organization: Rensselaer County Regional Chamber of Commerce
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Insider's Guide to Glenwood Springs

2007 ACE Awards: Award of Excellence

The Official Guide to Glenwood Springs is the premiere publication of the Glenwood Springs Chamber Resort Association. It is designed primarily to serve as guide for nearly two million tourists annually. It also includes a membership directory, is a lifestyle piece used by local realtors and for relocation inquiries, and is a source of advertising revenue.

The guide is converted to an “e-book” and doubles as an online resource. The objective is to consolidate resources to produce one very professional annual publication. The result is that the community be well-served with a comprehensive guide of consistent quality.

Organization: Glenwood Springs Chamber Resort Association
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