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Friday Favorites e-Newsletter: Synopsis - Greater Spokane Valley Chamber of Commerce

2016 ACE: Award of Excellence

We faced a common problem for most organizations -- how to get more of our subscribers to actually read our communications. Face it -- people are busy and we get that. Our traditional e-newsletters were getting an average open rate of 21% - a bit low, partly due to the robo sign-ups to our subscriber list. These email addresses grow our subscriber list, but don't open our communications, thereby skewing our open rate percentage. All that aside, remember that number. Beginning in March of 2015, our President & Chief Executive Officer said she wanted to send out a weekly e-news piece with her favorite things from the week. She chose the name 'Friday Favorites' and we came up with an updated format that's image based. Keeping in mind that people usually have very little time to scan a newsletter, we include only 1-3 sentences on each "block" and make the heading for each block a play on words if possible. We include links to more information if necessary, or as a shortcut for the reader to a registration form. These 'blocks' could be Chamber related, like new members, ribbon cuttings, our signature events, accomplishments, etc.; or community events she attended, as well as a few personal wins thrown in occasionally, for better connection and a little fun. This, in effect, is a 'President's Message' with a modern twist.

Date: December 24, 2016
Organization: Greater Spokane Valley Chamber of Commerce
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Friday Favorites e-Newsletter: July 17, 2015 - Greater Spokane Valley Chamber of Commerce

2016 ACE: Award of Excellence

We faced a common problem for most organizations -- how to get more of our subscribers to actually read our communications. Face it -- people are busy and we get that. Our traditional e-newsletters were getting an average open rate of 21% - a bit low, partly due to the robo sign-ups to our subscriber list. These email addresses grow our subscriber list, but don't open our communications, thereby skewing our open rate percentage. All that aside, remember that number. Beginning in March of 2015, our President & Chief Executive Officer said she wanted to send out a weekly e-news piece with her favorite things from the week. She chose the name 'Friday Favorites' and we came up with an updated format that's image based. Keeping in mind that people usually have very little time to scan a newsletter, we include only 1-3 sentences on each "block" and make the heading for each block a play on words if possible. We include links to more information if necessary, or as a shortcut for the reader to a registration form. These 'blocks' could be Chamber related, like new members, ribbon cuttings, our signature events, accomplishments, etc.; or community events she attended, as well as a few personal wins thrown in occasionally, for better connection and a little fun. This, in effect, is a 'President's Message' with a modern twist.

Date: December 24, 2016
Organization: Greater Spokane Valley Chamber of Commerce
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Friday Favorites e-Newsletter: July 24, 2015 - Greater Spokane Valley Chamber of Commerce

2016 ACE: Award of Excellence

We faced a common problem for most organizations -- how to get more of our subscribers to actually read our communications. Face it -- people are busy and we get that. Our traditional e-newsletters were getting an average open rate of 21% - a bit low, partly due to the robo sign-ups to our subscriber list. These email addresses grow our subscriber list, but don't open our communications, thereby skewing our open rate percentage. All that aside, remember that number. Beginning in March of 2015, our President & Chief Executive Officer said she wanted to send out a weekly e-news piece with her favorite things from the week. She chose the name 'Friday Favorites' and we came up with an updated format that's image based. Keeping in mind that people usually have very little time to scan a newsletter, we include only 1-3 sentences on each "block" and make the heading for each block a play on words if possible. We include links to more information if necessary, or as a shortcut for the reader to a registration form. These 'blocks' could be Chamber related, like new members, ribbon cuttings, our signature events, accomplishments, etc.; or community events she attended, as well as a few personal wins thrown in occasionally, for better connection and a little fun. This, in effect, is a 'President's Message' with a modern twist.

Date: December 24, 2016
Organization: Greater Spokane Valley Chamber of Commerce
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South Bend Region Economic Development Website - St. Joseph County Chamber of Commerce

2016 ACE: Award of Excellence

In 2014, the St. Joseph County Chamber underwent a fundraising campaign to raise dollars for its new role as the lead economic development organization (LEDO) for St. Joseph County, Indiana. Initially, we simply housed economic development information on the Chamber website as one of its main menus, occupying about eight web pages. This was adequate but not what we needed to brand our economic development program and sell the business assets of the area. The successful fundraising effort allowed us to invest in a stand-alone website, costing approximately $20,000, and separate from the Chamber site.

Date: December 23, 2016
Organization: St. Joseph County Chamber of Commerce
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The Deep Creek Experience Website Redesign: Synopsis - Garrett County Chamber of Commerce

2016 ACE: Award of Excellence

In July 2014, the Garrett County Chamber of Commerce launched a completely redesigned version of visitdeepcreek.com featuring our new county-wide brand: The Deep Creek Experience. Since the launch in 2014, we have added new features, pages, forms and content for the visitors to our site including tourists, chamber members and local residents. We deemed new website complete in the spring of 2015 but continually update content, photos and features to keep the site fresh.

Date: December 23, 2016
Organization: Garrett County Chamber of Commerce
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The Deep Creek Experience Website Redesign: Website pdf - Garrett County Chamber of Commerce

2016 ACE: Award of Excellence

In July 2014, the Garrett County Chamber of Commerce launched a completely redesigned version of visitdeepcreek.com featuring our new county-wide brand: The Deep Creek Experience. Since the launch in 2014, we have added new features, pages, forms and content for the visitors to our site including tourists, chamber members and local residents. We deemed new website complete in the spring of 2015 but continually update content, photos and features to keep the site fresh.

Date: December 23, 2016
Organization: Garrett County Chamber of Commerce
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Website Redesign: Synopsis - Greater Raleigh Chamber of Commerce

2016 ACE: Award of Excellence

In January 2015, the Chamber launched a website redesign project to overhaul www.raleighchamber.org. A team of IT and Communications staff spent three months researching best practices and analyzing data from the existing site to determine which pages visitors used most; four months organizing and designing the new site; two months working on implementation with Weblink (vendor); and a month fine tuning things before the late October launch.

Date: December 23, 2016
Organization: Greater Raleigh Chamber of Commerce
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Website Redesign: Website pdf - Greater Raleigh Chamber of Commerce

2016 ACE: Award of Excellence

In January 2015, the Chamber launched a website redesign project to overhaul www.raleighchamber.org. A team of IT and Communications staff spent three months researching best practices and analyzing data from the existing site to determine which pages visitors used most; four months organizing and designing the new site; two months working on implementation with Weblink (vendor); and a month fine tuning things before the late October launch.

Date: December 23, 2016
Organization: Greater Raleigh Chamber of Commerce
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Website: Synopsis - Vail Valley Partnership

2016 ACE: Award of Excellence

Vail Valley Partnership, through our economic development efforts, sought to develop a strong business brand to attract and retain businesses in this unique area of the country well known for our tourism assets and ski mountains, but not recognized as a place to do business. The signature outcome of this effort is reflected on our new website http://VailValleyMeansBusiness.com.

Date: December 23, 2016
Organization: Vail Valley Partnership
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Website pdf - Vail Valley Partnership

2016 ACE: Award of Excellence

Vail Valley Partnership, through our economic development efforts, sought to develop a strong business brand to attract and retain businesses in this unique area of the country well known for our tourism assets and ski mountains, but not recognized as a place to do business. The signature outcome of this effort is reflected on our new website http://VailValleyMeansBusiness.com.

Date: December 23, 2016
Organization: Vail Valley Partnership
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