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Homegrown Workforce Site Selector Advertising: Synopsis - One Acadiana

2016 ACE: Award of Excellence

One Acadiana worked in close coordination with local economic development professionals and a local marketing firm to create a series of eye-catching print and digital ads targeting site selectors and business development professionals across the country and around the world. The series strives to tell Acadiana's story as a place where a homegrown workforce, unique workspaces, and unmatched quality of life make our region the right place to do business.

Date: October 3, 2016
Organization: One Acadiana
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Homegrown Workforce Ad - One Acadiana

2016 ACE: Award of Excellence

The people of Acadiana believe that success is created through education, dedication, and hard work. Let us introduce you to a workforce that is eager and capable of meeting the demands of your growing business. We are ready to help you find the people you need.

Date: October 3, 2016
Organization: One Acadiana
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Workspace Ad - One Acadiana

2016 ACE: Award of Excellence

Acadiana has available workspace that can be customized and tailored to meet the needs of your business. Let us find a location that is right for you. We want to help you and your business prosper.

Date: October 3, 2016
Organization: One Acadiana
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You Belong Here Ad - One Acadiana

2016 ACE: Award of Excellence

Acadiana is more than just a region; it's a community of people that are as passionate for business as they are about life. Let us welcome you and your new or growing business into our home. We are ready, willing, and able to help you succeed.

Date: October 3, 2016
Organization: One Acadiana
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Relocation Guide - Greater Des Moines Partnership

2016 ACE: Award of Excellence

Workforce development is one of the main areas of work for the Greater Des Moines Partnership. The ability to attract talented workers is a key focus of that work. For our region to build our workforce, we must be a net importer of talented people from around the nation and world. The Partnership has long mailed a “Relocation Guide” about Greater Des Moines to people who might consider moving to the region, often at the request of a local business recruiting that person.

Date: September 29, 2016
Organization: Greater Des Moines Partnership
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Relocation Guide: Synopsis - Greater Des Moines Partnership

2016 ACE: Award of Excellence

Workforce development is one of the main areas of work for the Greater Des Moines Partnership. The ability to attract talented workers is a key focus of that work. For our region to build our workforce, we must be a net importer of talented people from around the nation and world. The Partnership has long mailed a “Relocation Guide” about Greater Des Moines to people who might consider moving to the region, often at the request of a local business recruiting that person.

Date: September 29, 2016
Organization: Greater Des Moines Partnership
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Can't Afford to Wait Campaign: News Coverage - North Carolina Chamber

2016 ACE: Grand Award

The NC Chamber led a pre-session press conference calling for more revenue and introduced the ITRE study, commissioned by the NC Chamber Foundation. This press conference was picked up by several regional and statewide news outlets.

Date: September 3, 2016
Organization: North Carolina Chamber
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Can't Afford to Wait Campaign: TV and Radio Ads - North Carolina Chamber

2016 ACE: Grand Award

The NC Chamber launched ads in the NC Can't Afford to Wait campaign, spending $175,000 on an initial, hard-hitting television ad emphasizing the number of structurally deficient bridges in North Carolina and urging state leaders to pass transportation funding reform. The initial ad was necessary to jump-start the conversation about transportation funding, as legislators, to that point, had not demonstrated an appetite to address the issue in 2015. The first phase of the NC Can't Afford to Wait campaign proved to be successful, securing the hard-fought passage of Senate Bill 20. SB20 saved approximately $400 million in annual spend from being cut from the transportation network. After passage, we continued to work for additional funding reforms.

Date: September 1, 2016
Organization: North Carolina Chamber
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Can't Afford to Wait Campaign: Guest Post on USDOT Fast Lane blog - North Carolina Chamber

2016 ACE: Grand Award

The NC Chamber hosted a roundtable discussion with U.S. Department of Transportation Secretary Anthony Foxx, Raleigh Mayor Nancy McFarlane, local chambers of commerce, and statewide business leaders highlighting the local, state, and national importance of this issue. Lew Ebert’s guest post for the USDOT Fast Lane blog emphasizes why North Carolina can't afford wait to address transportation, nor can the nation.

Date: September 1, 2016
Organization: North Carolina Chamber
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Can't Afford to Wait Campaign: Synopsis - North Carolina Chamber

2016 ACE: Grand Award

North Carolina is one of the fastest growing states in the nation, with our population projected to add 2 million more residents by 2030. For a number of years now, the NC Chamber and our members in the business community have recognized the daunting challenge that an underfunded transportation network poses to a competitive future for our fast-growing state. As the NC Chamber made securing long-term transportation reform measures the centerpiece of our JOBS Agenda, we directed a clear and consistent message toward elected leaders throughout session: face this challenge with courage and work to solve it now, or watch our competitiveness suffer as our transportation problems continue to get worse. 

Date: August 31, 2016
Organization: North Carolina Chamber
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