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Partnership Brand Standards: Brand Standards and Style Guide - Greater Des Moines Partnership

2016 ACE: Grand Award

The Greater Des Moines Partnership took on a complete brand relaunch heading into 2016, coinciding with a move into The Partnership's new office space. Elements of the brand refresh touched every part of the organization and hit on every piece of marketing, public relations and general communications elements that we have, encompassing a wide spectrum of details from updating The Partnership's logo to updating internal voicemail scripts. The Partnership's new brand standards guide includes: a new identity filter that acts as a road map for how to brand new initiatives and programs when they are created; a new color palette, graphic elements and fonts; an updated grammar and writing style guide; and a glossary of all associated programs.

Date: July 31, 2016
Organization: Greater Des Moines Partnership
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Here's Our Proof Campaign: Synopsis - Commerce Lexington Inc.

2016 ACE: Grand Award

In 2015, Lexington's Keeneland Race Course hosted The Breeders' Cup World Championships, which is the Super Bowl of thoroughbred racing over two days. With an international audience set to descend on our community, Commerce Lexington Inc.'s economic development team recognized the unique opportunity to market our community to horse owners and investors. With a mission to recruit new companies to Lexington, as well as assist our existing businesses grow, Commerce Lexington Inc. targeted these people, because many of them own and manage corporations. As part of our sponsorship of The Breeders' Cup, we developed a marketing campaign called "Here's Our Proof," a play on words that highlighted another of Kentucky's signature industries -- bourbon. Leveraging the powerful 'hook' of bourbon, our team developed a bourbon gift box to leave in the owners' hotel rooms.

Date: July 30, 2016
Organization: Commerce Lexington Inc.
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Here's Our Proof Campaign: Gift Box - Commerce Lexington Inc.

2016 ACE: Grand Award

As part of our sponsorship of The Breeders' Cup, we developed a marketing campaign called "Here's Our Proof," a play on words that highlighted another of Kentucky's signature industries -- bourbon. Leveraging the powerful 'hook' of bourbon, our team developed a bourbon gift box to leave in the owners' hotel rooms. With "Here's Our Proof" etched on the wooden box with a purple wax seal, the wording was meant to get people thinking about 'proof' in two ways -- bourbon proof and proof of success about our city. For both, it's about the quality of the product -- "what makes Lexington great for business?" Inside the box, a miniature Maker's Mark bourbon bottle dipped in purple wax and tasting glass were combined with a booklet about our region's success, encouraging companies to consider Lexington for business.

Date: July 30, 2016
Organization: Commerce Lexington Inc.
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LABI 2015 Legislative Scorecard: Synopsis - Louisiana Association of Business & Industry

2016 ACE: Award of Excellence

Faced with a $1.6 billion budget deficit, the Louisiana Legislature voted to raise taxes on employers and individuals by more than $600 million in 2015. In response, LABI issued the 2015 Legislative Scorecard to increase member awareness of lawmakers' support for maintaining the size and operations of state government rather than growing the economy and creating jobs. Supported by an integrated marketing campaign, including advertising, public relations and social media, LABI generated significant awareness of key state economic and governance issues and created a valuable resource for members to assess legislators' voting records in advance of statewide gubernatorial and legislative elections.

Date: July 21, 2016
Organization: Louisiana Association of Business & Industry
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LABI 2015 Legislative Scorecard: Scorecard - Louisiana Association of Business & Industry

2016 ACE: Award of Excellence

Released July 14, 2015, the 2015 Legislative Scorecard is an overview of the legislative priorities LABI supported on behalf of the business community during the 2015 legislative session. The publication breaks down the session's legislative outcomes into five categories: Workforce Development and Training, Employment and Economic Opportunity, Energy Resources and Infrastructure, Business Competitiveness, and Small Business Climate and Limited Government. For every section, LABI details: Why the subject matters to Louisiana's business climate; The legislative progress made or lost during the 2015 session; and An advocacy plan to address unfinished business.

Date: July 21, 2016
Organization: Louisiana Association of Business & Industry
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Hello from the Chamber Side Video - Bowling Green Area Chamber of Commerce

2016 ACE: Award of Excellence

At the Bowling Green Area Chamber of Commerce, we understand the necessity of leveraging social media to reach our strategic goals, which is why on an icy, bitter day in December, we turned up the heat and made Chamber social media history. In an effort to boost partnership sales and drive up revenue, our creative team produced a parody of pop phenomenon Adele's "Hello," imploring South Central Kentucky's business community to join the Chamber. The video was certainly a group effort, but Partnership Sales Representative Ashlee Wilson was the star of the spoof. "Hello from the Chamber side, I must have called a thousand times," Wilson proclaims.

Date: December 30, 2015
Organization: Bowling Green Area Chamber of Commerce
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2015 Calendar and 2014 Annual Report - Chapel Hill-Carrboro Chamber of Commerce

2015 ACE: Grand Award

We took a report that often collected dust in our lobby or on our members’ desks and transformed it into a tool to keep our members engaged all year long. Our Chamber has done an in-house annual report for the past several years. The Annual Report has been used to report to the members and distributed at our Annual Meeting and throughout the year. However, this year, we wanted to ensure that the Annual Report had a longer shelf life. A communications team of four, our CEO, and a Chamber member graphic designer worked together to design the 2014 Annual Report and 2015 Calendar.

Date: August 15, 2015
Organization: Chapel Hill-Carrboro Chamber of Commerce
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"Legacy Edition, Landmarks & Legends" Annual Guide - Glenwood Springs Chamber Resort Association

2015 ACE: Award of Excellence

It's a lifestyle magazine. It's a business directory. It's a resource for relocating businesses and individuals. It's a comprehensive visitor guide. Oh, and in 2014 it was also a CELEBRATION! A chamber with limited resources in a community of under 10,000 residents has to be innovative, especially when you're a community entertaining 2M visitors a year. When tourism is the name of the economic game, the official guide to your community needs to serve multiple functions. So our annual official guide does just that.

Date: August 15, 2015
Organization: Glenwood Springs Chamber Resort Association
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Morgantown Magazine Chamber Edition - Morgantown Area Chamber of Commerce

2015 ACE: Award of Excellence

In 2014 the Morgantown Area Chamber of Commerce created a unique partnership with New South Media publishers of Morgantown Magazine. The partnership created a Chamber focused edition of the magazine. The Chamber’s goal for the publication was to replace a dated directory formatted publication with a modern business/lifestyle piece that more accurately represents our members, organization and the community we serve. The Chamber was also looking to increase its revenue stream from the publication.

Date: August 15, 2015
Organization: Morgantown Area Chamber of Commerce
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2015 Membership Directory/Community and Relocation Guide - Plano Chamber of Commerce

2015 ACE: Award of Excellence

The Plano Chamber of Commerce’s 2015 Membership Directory/Community and Relocation Guide has experienced tremendous growth in the areas of distribution, content and design, and financial success in 2015. Additionally, enhancements were made to the publication in response to a major new corporate citizen and updated organization branding.

Date: August 15, 2015
Organization: Plano Chamber of Commerce
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