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LABI 2015 Legislative Scorecard: Synopsis - Louisiana Association of Business & Industry

2016 ACE: Award of Excellence

Faced with a $1.6 billion budget deficit, the Louisiana Legislature voted to raise taxes on employers and individuals by more than $600 million in 2015. In response, LABI issued the 2015 Legislative Scorecard to increase member awareness of lawmakers' support for maintaining the size and operations of state government rather than growing the economy and creating jobs. Supported by an integrated marketing campaign, including advertising, public relations and social media, LABI generated significant awareness of key state economic and governance issues and created a valuable resource for members to assess legislators' voting records in advance of statewide gubernatorial and legislative elections.

Date: July 21, 2016
Organization: Louisiana Association of Business & Industry
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LABI 2015 Legislative Scorecard: Scorecard - Louisiana Association of Business & Industry

2016 ACE: Award of Excellence

Released July 14, 2015, the 2015 Legislative Scorecard is an overview of the legislative priorities LABI supported on behalf of the business community during the 2015 legislative session. The publication breaks down the session's legislative outcomes into five categories: Workforce Development and Training, Employment and Economic Opportunity, Energy Resources and Infrastructure, Business Competitiveness, and Small Business Climate and Limited Government. For every section, LABI details: Why the subject matters to Louisiana's business climate; The legislative progress made or lost during the 2015 session; and An advocacy plan to address unfinished business.

Date: July 21, 2016
Organization: Louisiana Association of Business & Industry
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Hello from the Chamber Side Video - Bowling Green Area Chamber of Commerce

2016 ACE: Award of Excellence

At the Bowling Green Area Chamber of Commerce, we understand the necessity of leveraging social media to reach our strategic goals, which is why on an icy, bitter day in December, we turned up the heat and made Chamber social media history. In an effort to boost partnership sales and drive up revenue, our creative team produced a parody of pop phenomenon Adele's "Hello," imploring South Central Kentucky's business community to join the Chamber. The video was certainly a group effort, but Partnership Sales Representative Ashlee Wilson was the star of the spoof. "Hello from the Chamber side, I must have called a thousand times," Wilson proclaims.

Date: December 30, 2015
Organization: Bowling Green Area Chamber of Commerce
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Morgantown Magazine Chamber Edition - Morgantown Area Chamber of Commerce

2015 ACE: Award of Excellence

In 2014 the Morgantown Area Chamber of Commerce created a unique partnership with New South Media publishers of Morgantown Magazine. The partnership created a Chamber focused edition of the magazine. The Chamber’s goal for the publication was to replace a dated directory formatted publication with a modern business/lifestyle piece that more accurately represents our members, organization and the community we serve. The Chamber was also looking to increase its revenue stream from the publication.

Date: August 15, 2015
Organization: Morgantown Area Chamber of Commerce
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2015 Membership Directory/Community and Relocation Guide - Plano Chamber of Commerce

2015 ACE: Award of Excellence

The Plano Chamber of Commerce’s 2015 Membership Directory/Community and Relocation Guide has experienced tremendous growth in the areas of distribution, content and design, and financial success in 2015. Additionally, enhancements were made to the publication in response to a major new corporate citizen and updated organization branding.

Date: August 15, 2015
Organization: Plano Chamber of Commerce
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"Nosin' Around" Monthly TV Show - Brunswick County Chamber of Commerce

2015 ACE: Award of Excellence

Nosin' Around is in partnership with Atlantic Telephone Membership Corporation and ATMC-TV. The show allows us to showcase our community to locals and visitors. With 11 shows a year, each month has a different theme featuring three area businesses or organizations.

Date: August 15, 2015
Organization: Brunswick County Chamber of Commerce
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I-75 Growth Corridor Video: Synopsis - West Chester Liberty Chamber Alliance

2015 ACE: Award of Excellence

Our chamber represents the townships of West Chester and Liberty, located along I-75 nearly midway between Dayton and Cincinnati, and as our region continues to develop, our chamber's sphere of influence expands. Our I-75 Growth Corridor video depicts the new growth and development along Interstate 75 between Dayton and Cincinnati. We created the video to fill a marketing need. We felt this area of development in southwestern Ohio was relatively unknown, and we wanted to educate and inform business professionals about the outstanding economic development opportunities in our region. We also wanted to strengthen our brand awareness while maximizing a return on investment for our members.

Date: August 15, 2015
Organization: West Chester Liberty Chamber Alliance
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I-75 Growth Corridor Video: State Map - West Chester Liberty Chamber Alliance

2015 ACE: Award of Excellence

Our chamber represents the townships of West Chester and Liberty, located along I-75 nearly midway between Dayton and Cincinnati, and as our region continues to develop, our chamber's sphere of influence expands. Our I-75 Growth Corridor video depicts the new growth and development along Interstate 75 between Dayton and Cincinnati. We created the video to fill a marketing need. We felt this area of development in southwestern Ohio was relatively unknown, and we wanted to educate and inform business professionals about the outstanding economic development opportunities in our region. We also wanted to strengthen our brand awareness while maximizing a return on investment for our members.

Date: August 15, 2015
Organization: West Chester Liberty Chamber Alliance
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I-75 Growth Corridor Video: Map with Circles - West Chester Liberty Chamber Alliance

2015 ACE: Award of Excellence

Our chamber represents the townships of West Chester and Liberty, located along I-75 nearly midway between Dayton and Cincinnati, and as our region continues to develop, our chamber's sphere of influence expands. Our I-75 Growth Corridor video depicts the new growth and development along Interstate 75 between Dayton and Cincinnati. We created the video to fill a marketing need. We felt this area of development in southwestern Ohio was relatively unknown, and we wanted to educate and inform business professionals about the outstanding economic development opportunities in our region. We also wanted to strengthen our brand awareness while maximizing a return on investment for our members.

Date: August 15, 2015
Organization: West Chester Liberty Chamber Alliance
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"Learn, Connect, Thrive" Membership Promotion: Community Connection Postcard - Newmarket Chamber of Commerce

2015 ACE: Grand Award

We developed a series of three postcards to be sent to all non-member businesses in our community to support a new communications strategy that included an update of our value proposition, key benefits of membership (identified through a membership survey and predictive modeling analysis) and an environmental assessment. The campaign included a new membership brochure to drive recruitment. It was used on sales calls, displayed in racks, displayed at events, and distributed to new businesses. Images, icons and branding in the brochure will be repeated in future publications and online vehicles. The key messaging of "Learn, Connect, Thrive" become the three key pillars for our organization and communication objectives.

Date: August 14, 2015
Organization: Newmarket Chamber of Commerce
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