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Partnership Brand Standards: Data Centers Sheet - Greater Des Moines Partnership

2016 ACE: Grand Award

The Greater Des Moines Partnership took on a complete brand relaunch heading into 2016, coinciding with a move into The Partnership's new office space. Elements of the brand refresh touched every part of the organization and hit on every piece of marketing, public relations and general communications elements that we have, encompassing a wide spectrum of details from updating The Partnership's logo to updating internal voicemail scripts. This infographic provides data and statistics about the Des Moines data center industry.

Date: August 5, 2016
Organization: Greater Des Moines Partnership
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Partnership Brand Standards: Logistics Sheet - Greater Des Moines Partnership

2016 ACE: Grand Award

The Greater Des Moines Partnership took on a complete brand relaunch heading into 2016, coinciding with a move into The Partnership's new office space. Elements of the brand refresh touched every part of the organization and hit on every piece of marketing, public relations and general communications elements that we have, encompassing a wide spectrum of details from updating The Partnership's logo to updating internal voicemail scripts. This infographic provides data and statistics about the Des Moines logistics and transportation industry.

Date: August 3, 2016
Organization: Greater Des Moines Partnership
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Partnership Brand Standards: Advanced Manufacturing Sheet - Greater Des Moines Partnership

2016 ACE: Grand Award

The Greater Des Moines Partnership took on a complete brand relaunch heading into 2016, coinciding with a move into The Partnership’s new office space. Elements of the brand refresh touched every part of the organization and hit on every piece of marketing, public relations and general communications elements that we have, encompassing a wide spectrum of details from updating The Partnership’s logo to updating internal voicemail scripts. This infographic provides data and statistics about the Des Moines advanced manufacturing industry.

Date: August 3, 2016
Organization: Greater Des Moines Partnership
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Partnership Brand Standards: Letterhead - Greater Des Moines Partnership

2016 ACE: Grand Award

The Greater Des Moines Partnership took on a complete brand relaunch heading into 2016, coinciding with a move into The Partnership's new office space. Elements of the brand refresh touched every part of the organization and hit on every piece of marketing, public relations and general communications elements that we have, encompassing a wide spectrum of details from updating The Partnership's logo to updating internal voicemail scripts. This sample highlights The Partnership's updated letterhead.

Date: August 1, 2016
Organization: Greater Des Moines Partnership
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Partnership Brand Standards: Logo Identification Filter - Greater Des Moines Partnership

2016 ACE: Grand Award

The Greater Des Moines Partnership took on a complete brand relaunch heading into 2016, coinciding with a move into The Partnership's new office space. Elements of the brand refresh touched every part of the organization and hit on every piece of marketing, public relations and general communications elements that we have, encompassing a wide spectrum of details from updating The Partnership's logo to updating internal voicemail scripts. This sample highlights the The Partnership's new identity filter. New entities should use this filter system to determine how their identity fits into the overall structure of the organization.

Date: August 1, 2016
Organization: Greater Des Moines Partnership
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Partnership Brand Standards: Vertical Note Card - Greater Des Moines Partnership

2016 ACE: Grand Award

The Greater Des Moines Partnership took on a complete brand relaunch heading into 2016, coinciding with a move into The Partnership's new office space. Elements of the brand refresh touched every part of the organization and hit on every piece of marketing, public relations and general communications elements that we have, encompassing a wide spectrum of details from updating The Partnership's logo to updating internal voicemail scripts. This sample highlights The Partnership's updated note cards.

Date: August 1, 2016
Organization: Greater Des Moines Partnership
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Partnership Brand Standards: Workspace Photos - Greater Des Moines Partnership

2016 ACE: Grand Award

The Greater Des Moines Partnership took on a complete brand relaunch heading into 2016, coinciding with a move into The Partnership's new office space. Elements of the brand refresh touched every part of the organization and hit on every piece of marketing, public relations and general communications elements that we have, encompassing a wide spectrum of details from updating The Partnership's logo to updating internal voicemail scripts. This sample shows examples of workspace photography representing storytelling per updated brand standards.

Date: August 1, 2016
Organization: Greater Des Moines Partnership
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Partnership Brand Standards: Synopsis - Greater Des Moines Partnership

2016 ACE: Grand Award

The Greater Des Moines Partnership has experienced great growth in recent years, and has stake in more than 40 initiatives, awards, events and partnering organizations. All of these endeavors had their own unique brand, look and feel. In 2015, The Partnership saw an opportunity to better leverage ownership of all of the initiatives associated with the organization, build brand equity, and ultimately strengthen the brand of The Partnership and everything associated with The Partnership. The refreshed Partnership brand represents our core values and personality traits: world-class, innovative, collaborative, visionary and leadership.

Date: July 31, 2016
Organization: Greater Des Moines Partnership
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Partnership Brand Standards: Brand Standards and Style Guide - Greater Des Moines Partnership

2016 ACE: Grand Award

The Greater Des Moines Partnership took on a complete brand relaunch heading into 2016, coinciding with a move into The Partnership's new office space. Elements of the brand refresh touched every part of the organization and hit on every piece of marketing, public relations and general communications elements that we have, encompassing a wide spectrum of details from updating The Partnership's logo to updating internal voicemail scripts. The Partnership's new brand standards guide includes: a new identity filter that acts as a road map for how to brand new initiatives and programs when they are created; a new color palette, graphic elements and fonts; an updated grammar and writing style guide; and a glossary of all associated programs.

Date: July 31, 2016
Organization: Greater Des Moines Partnership
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Here's Our Proof Campaign: Synopsis - Commerce Lexington Inc.

2016 ACE: Grand Award

In 2015, Lexington's Keeneland Race Course hosted The Breeders' Cup World Championships, which is the Super Bowl of thoroughbred racing over two days. With an international audience set to descend on our community, Commerce Lexington Inc.'s economic development team recognized the unique opportunity to market our community to horse owners and investors. With a mission to recruit new companies to Lexington, as well as assist our existing businesses grow, Commerce Lexington Inc. targeted these people, because many of them own and manage corporations. As part of our sponsorship of The Breeders' Cup, we developed a marketing campaign called "Here's Our Proof," a play on words that highlighted another of Kentucky's signature industries -- bourbon. Leveraging the powerful 'hook' of bourbon, our team developed a bourbon gift box to leave in the owners' hotel rooms.

Date: July 30, 2016
Organization: Commerce Lexington Inc.
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