A renewal letter sent to chamber partners that focuses on the programs and services offered by the chamber. It does not offer specific membership options and instead encourages discussion with the Director of Membership if needed.
A renewal letter that focuses on the changes facing the business community as opportunities for leadership and demonstrating #McKinneyStrong. It offers contacting the chamber to work out a payment plan if needed to maintain membership.
A double-sided printed card that can be used with a renewal notice or other communications. The card gives the chamber contact information and their COVID-19 Resource Hub web link.
A renewal insert recognizing the impact of COVID-19 on the business community. It offers contacting the chamber to discuss an alternate plan if renewal is at risk.
Information sheet shows registration levels and extensive logistics for participants. See also 2018 Chamber of the Year Synopsis #2, 2017 Hawaii on the Hill.
Plan developed to leverage all opportunities for communicating Hawaii on the Hill, including print outreach such as still photos, TV outreach, social media, and Hawaii on the Hill graphics. See also 2018 Chamber of the Year Synopsis #2, 2017 Hawaii on the Hill.
Social media tips provided to attendees to enable them to better leverage their own social media platforms to promote the Hawaii on the Hill brand. This also allowed the Chamber and Senator Hirono's team to repost content. See also 2018 Chamber of the Year Synopsis #2, 2017 Hawaii on the Hill.
Talking points and call to action were used for each communication channel and throughout the Hawaii on the Hill campaign to ensure consistency of message. See also 2018 Chamber of the Year Synopsis #2, 2017 Hawaii on the Hill.
Weekly newsletter for timely information on news that impact your business, Chamber events and more. Hawaii on the Hill was promoted in this issue of the newsletter, which was distributed to 8,300+ subscribers and posted on the Chamber's website. See also 2018 Chamber of the Year Synopsis #2, 2017 Hawaii on the Hill.
Video from 2016 Hawaii on the Hill was used as b-roll for media interviews, posted on website, shown at the Annual Membership Luncheon, and pushed out on social media channels. See also 2018 Chamber of the Year Synopsis #2, 2017 Hawaii on the Hill.