This is the script for phone calls made to members of a year or more, approximately six months before their membership is up for renewal.
This document is a work plan for outreach to members (with different strategies depending on the member's status), with the goal of a 92% renewal rate.
These documents help to illustrate the "Chamber 110%," a successful effort to increase revenue without raising membership dues. Members are asked to consider a donation of 10% above their membership rate to become 110% Chamber Supporters.
This document is the result of a brainstorming session by a chamber task force committed to a successful retention effort. The plan involves communicating with members at all levels of membership, regularly updating and upgrading member benefits, forming alliances with the city government and other key organizations, developing a new mentoring system, and providing networking for smaller groups.
This renewal letter also encourages members to contribute to the chamber's political action committee.
This letter is sent to members whose membership is 90 days past due. It explains that the board will soon terminate membership and encourages them to renew; it also includes a one-question survey for members who decide against it.
This document lists the four options the chamber considered for its member retention incentive/bonus program, which includes a financial reward for successful staff members.
This is an email sent to chamber members whose membership renewal is 120 days past due; it warns that their membership will be dropped at the next meeting of the Board of Directors.
This document details the timing of actions aimed at encouraging chamber members to renew their membership.
This is a letter sent to chamber members who have yet to renew their membership. It explains the value to the chamber of a member's investment and urges the member to renew.