This example letter to welcome back a renewing member is part of the chamber's "We Want You Back" program targeting past chamber members. The chamber sends this letter out to past members, along with a renewal invoice, which has resulted in a successful renewal rate based on this letter program.
Position description for Austin Chamber's previous position of Small Business Manager from 2013. The position was consolidated with a membership retention position in early 2014, and the newly created position is titled Member Relations Manager.
Position description for Austin Chamber's Member Relations Manager, created in 2014. Prior to 2014, the position was for a Small Business Manager, which was consolidated into this new position and now focuses more on membership retention.
This is the script for phone calls made to members of a year or more, approximately six months before their membership is up for renewal.
This document is a work plan for outreach to members (with different strategies depending on the member's status), with the goal of a 92% renewal rate.
These documents help to illustrate the "Chamber 110%," a successful effort to increase revenue without raising membership dues. Members are asked to consider a donation of 10% above their membership rate to become 110% Chamber Supporters.
This document is the result of a brainstorming session by a chamber task force committed to a successful retention effort. The plan involves communicating with members at all levels of membership, regularly updating and upgrading member benefits, forming alliances with the city government and other key organizations, developing a new mentoring system, and providing networking for smaller groups.
This renewal letter also encourages members to contribute to the chamber's political action committee.
This letter is sent to members whose membership is 90 days past due. It explains that the board will soon terminate membership and encourages them to renew; it also includes a one-question survey for members who decide against it.
This document lists the four options the chamber considered for its member retention incentive/bonus program, which includes a financial reward for successful staff members.