Management guru Peter Drucker said "your effectiveness depends on your ability to reach others through the spoken and written word.” How your chamber communicates with stakeholders and outsiders influences not only all of your initiatives but also your brand--your community's overall perception of your chamber.
MarComm Metrics - free presentation handout from Nick Mattar, Director of Marketing, Detroit Regional Chamber.
Reframing Your Pitch for Diverse Audiences: 2016 ACCE Convention eCourse. Are your membership recruitment strategies, communications materials, and methods of engagement keeping up with the shifting needs of your community? Learn how adapting your message for new and different audiences will help keep your chamber relevant and sustainable. Duration: 1 hour, 4 minutes. Cost: $15 for 1 year of unlimited access for all your chamber staff.
Think Like a Journalist - Presentation and additional resources from Michelle West of ChamberSpeak, from the ACCE 2015 Annual Convention