Every destination offers something unique that makes it a distinct location. When a destination successfully capitalizes on that niche, it differentiates itself in the consumer’s mind and paves the way for future successes.
Research & Whitepapers
Destinations International: 2017 DestinationNEXT Futures Study - Identifies the trends and opportunities that will shape the future of destination marketing and management. Discusses the five key roles for destination organizations to focus on: Curators; Adopters; Catalysts; Activists; and Collaborators.
Visit Billings Marketing Plan and Budget 2017-18 - This comprehensive marketing plan for the Billings Chamber of Commerce (Mont.) includes strategic goals and objectives, a discussion of marketing methods, and a detailed budget.