Member Knowledge Exchange

A promotional flyer for the Chamber, highlighting its recent rebranding. The organization now refers to itself simply as “The Chamber,” with “Washington County” displayed in a smaller, less prominent font.

An RFP seeking a firm to facilitate a refresh of the Chamber’s brand identity.

A marketing and communications plan covering brand guidelines, key campaigns, communication channels, publications and marketing materials, with action steps to support consistent and effective outreach.

A marketing plan outlining branding and event promotion efforts, including a month-by-month campaign for the Chamber’s 100th anniversary.

A template for a volunteer initiative designed for chambers to host a unified Day of Service with businesses, nonprofits, and public partners. Includes timelines, outreach plans, branding materials, and volunteer communication tools for easy implementation.

A marketing and communications plan outlining goals to communicate the value of chamber membership, deliver consistent brand messaging, and effectively promote and market chamber programs and events.

A guide that ensures unified messaging, style and delivery across print and digital platforms.

A media kit that compiles the chamber’s marketing resources into a comprehensive guide designed to help businesses maximize visibility, build brand awareness and connect with the local business community.

NOTE: This sample was an Awards for Communications Excellence (ACE) winner.

A brand guide developed for the 2024 rebranding of the Chautauqua County Chamber of Commerce into the CHQ Chamber, establishing a unified and consistent brand identity.

A document that provides guidance on using the Alliance's brand and its assets to ensure consistency and preserve the brand’s integrity with partners and across communities.