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Chamber Executive Article Archive

Setting a Course with Strategic Planning

Susan Higginbotham

How chambers blaze a path to the future. A blueprint. A guideline. A homing device. A road map. Whatever you choose to call it, itís still a strategic plan. And, for a chamber, it can mean the difference between strong, guided growth and missed opportunities. Chambers today operate in a fast-paced, highly competitive marketplace. They have to be able to clearly define their mission and map out the path they must take to get where they ultimately want to go.

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