Using your loyal volunteers to help members come on board and stay put. At any size chamber, there is one universal truth: there is always more work to be done than can ever be accomplished. And thatís especially true in the membership area. Membership is the lifeblood of any chamber, so membership recruitment and retention requires tremendous time, effort and resources. The average chamber will expend X amount of dollars, Y amount of staff time and Z percentage of its efforts on this critical activity. And yet, most chambers still find that ďXYZĒ still isnít enough.
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