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Chamber Executive Article Archive

Keeping the Focus on Chamber Communications

Susan Higgenbotham

Does anyone recognize your ‘brand?’ Successful New York retailer, John Wanamaker, once said, “Half my advertising is wasted. I just don’t know which half.” This sums up a major concern for most business people, especially chamber execs: more often than not, they find it difficult to know what works, what doesn’t, and what will make the real difference in the long run.

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