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Chamber Executive Article Archive

The Federal Spam Law: FTC Issues Additional Guidelines and Proposes New Rules for Complying with the CAN-SPAM Act

Jeffrey S. Tenenbaum and Ellen E. Traupman

The FTC has proposed new rules for complying with certain provisions of the CAN-SPAM Act, including a rule that would reduce the time period that associations and other marketers have to honor opt-out requests from 10 business days to three business days. The FTC also has issued guidelines for complying with certain other provisions of the Act, including additional guidelines on “transactional or relationship” messages and “forward-to-a-friend” scenarios.

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