The phone rings. It’s your research staff informing you that a new survey was just published by an independent research group. It’s called the “best and worst chambers of commerce in the world.” What is your initial reaction? Is it, “Fantastic! I’ve been waiting for this list to come out. I’ve spoken to the publisher and thought we might make the ‘best list‘”? Or do you react with a feeling of trepidation, remembering that you blew off that young research analyst who called a few months ago? Perhaps the news just leaves you ambivalent, since you have no clue how to deal with all these rankings?
Download this article: Living By the Lists (4)