Education Attainment Division
Helping Health Care Workers Move Up the Career Ladder
Chambers Mobilizing Towards a "Big Goal"
Metro South Chamber of Commerce received a 2014-15 Lumina Education Attainment Award for leading Careers in Health, a program targeting entry and advanced level healthcare employees who seek career advancement but require higher education, certification or licensure. To help meet the needs of the region’s top industry, the program works in partnership with several healthcare employers and four institutions of higher education, offering courses to more than 205 incumbent healthcare workers pursuing career growth opportunities.
The Metro South Chamber serves one of Massachusetts’ fastest growing regions, consisting of eighteen communities south of Boston. The 101-year old chamber, located in the city of Brockton, has been a longtime champion of workforce development. As part of the Goal 2025 Blog Series, EAD staff interviewed Metro South's leaders who provided insights into the chamber’s history strengthening the local talent pipeline.
- Christopher Cooney, President & CEO
- Alison Van Dam, Vice President of Marketing, Communication & Business Development
- Christine Karavites, Senior Consultant
Q: What led your chamber to focus on education attainment and workforce development?
Metro South: This is the Metro South Chamber’s 101st anniversary, and it has a long history of engaging in education and workforce development issues. Several community development initiatives originated within the chamber and grew into their own community support entities. The Brockton Area Multi-Services Agency and Brockton 21st Century Corporation both started as chamber committees, convening stakeholders and developing workforce development strategies.
Q: You were awarded ACCE’s Lumina Education Attainment award to support your chamber’s Careers in Health program, which helps incumbent healthcare workers pursue degrees, certificates and licenses. Can you tell me about the program’s origins and the chamber’s specific role in its implementation?
Metro South: Healthcare is the region’s largest industry sector and economic driver. The Chamber had previously seen success with smaller workforce/occupational grants we’d received from state agencies ($15-35k). Two years ago the state announced that business associations were eligible for $250k Workforce Training Fund consortium grants which go to companies training employees in job-related skills through a program designed by the company. Our's was the first chamber in the state to receive this type of grant which enabled us to allocate funds to several businesses within an industry sector for employee-training activities. The healthcare sector was the obvious choice.
Chamber staff coordinates the entire program, which targets entry and advanced level health care employees who seek career and workplace advancement but require higher education, certification, or licensure. The Chamber contracts with area colleges to develop curriculum and conduct the training. As part of the program, the Chamber's grant funds pay for the cost of employees' tuition and training with a matching contribution from employers to cover employees’ salaries while they receive training. The Chamber reaches out to healthcare employers from area hospitals and nursing homes to garner buy-in and articulate the need and value of the program as far as reducing turnover costs and increasing the supply of skilled workers to meet their industry’s need.
Q: This is just one program in your Chamber’s education/workforce portfolio, and it’s obvious that significant resources were invested - What were the resources, and how do you justify the investment from an organizational standpoint?
Metro South: The state allows the grantee to retain 10% overhead, but that doesn’t begin to cover the significant staff time and funding required to run the program. This program is only a small portion of our education and workforce development portfolio, with everything done through existing staff capacity (six full-time employees and 2 part-time employees).
However, the Chamber views this as a win-win-win.
The Chamber wins from a goal/mission-achievement standpoint. Workforce development, increasing educational levels, and serving the local healthcare industry are part of the Chamber’s economic development strategy to foster job creation and retention.
The colleges and businesses that participate in the program are chamber members. The colleges increase enrollment and receive funds from tuition fees. Employers benefit from more proficient employees and lower turnover rates.
Healthcare employees, the majority of whom are single mothers, receive training and degrees/credentials such as a Bachelors in Science Nursing or a Nursing Assistant Certification (CNA), helping them move up the career ladder and earn higher wages.
Q: Chambers are often challenged to sustain their education/workforce development work. Can you elaborate on how you've maintained and grown the the work started by the workforce training fund grant?
Metro South: Most of the hospitals and training facilities that have partnered with us are eligible to apply for their own state workforce training grants to continue the work. Now that employers have seen the benefits of participating in the program, we plan to expand the initiative by: 1) working with partnering companies to help them apply for their own workforce training funds; and 2) providing group training for healthcare employers on how to engage students in health careers and career ladder opportunities. Other ways we plan to sustain the initiative beyond the current budget include: 1) developing program implementation guides for employers as an alternative to the chamber providing one-on-one training, which can be very expensive; and 2) purchasing software to use in the chamber's business assistance center, which is a resource for employees and employers to use printers, computers, and software free of charge as well as take part in industry-specific training workshops.
Q: How do you measuring/benchmark success?
Metro South: For the Careers in Health Initiative, we collect employee-level data through surveys and ongoing and frequent dialogue with both participants and employers. The data collected tracks movement up the career ladder including wage increases, as well as employer data such as job creation and retention. A large component of the Workforce Training Consortium fund grant was tracking the return on investment for participating businesses.
All of our education/workforce development initiatives are grounded in research conducted with employers and the broader community, and they are the result of a cumulative effort over years of listening to community needs and supporting the regional healthcare industry.
Q: What advice would you give chambers interested in engaging in education attainment/workforce development?
Develop a strategy and test it with educational and employer partners. Then convene relevant stakeholders from education and business to refine the strategy and establish a plan of action.
ACCE has embraced Lumina Foundation’s Goal 2025, a national effort to increase the percentage of Americans with high-quality degrees and credentials to 60 percent by the year 2025. Working in partnership with Lumina, ACCE’s Education Attainment Division launched a competitive awards program, providing chambers of commerce a $40,000 award to advance defined regional education attainment goals. In 2014, seven chambers of commerce received awards for setting ambitious workforce development agendas and showing momentum in achieving their community-specific goals.
The 2015-16 Lumina Education Attainment Awards application will launch April 27.