Communications Body of Knowledge

Chamber communications professionals should demonstrate, in key area, a knowledge and understanding of the importance of:


  • Communications strategies as they relate to media, employees, members
  • Integrated communications strategies, which include marketing, advertising and sales
  • Message delivery channels
  • Written and oral communication skills
  • Counseling CEO, key organization enablers and enactors, and spokespersons
  • Legal and ethical issues of communication as related to investor relations, trademark/copyright, intellectual property, non-profit disclosure


  • Graphic standards development for an organization
  • Desktop publishing (advantages and disadvantages)
  • Layout and design (the elements of a good "look")
  • Image management for an organization
  • Creativity and graphical support for an organization's communications efforts
  • Management and direct organization newsletter creation, production, and publication


  • Strategies for publications management, including design, development, print production, digital imaging and printing, print buying, and delivery


  • Skills necessary to write a variety of copy, from ads to advisories, from backgrounders to fact sheets to press releases, from speechwriting to position paper writing
  • Effective editing
  • A command of the English language, including standard usage, grammar, punctuation, and spelling


  • Tele/video-conferencing
  • Web site management - structure, development, updating, technical considerations, including basic html
  • The use of, and issues surrounding, fax communication -- on-demand and broadcast - and e-mail communication
  • Computer skills -- word processing, desktop publishing, Internet, database management
  • Audio-visual presentations - video, slide, overhead transparencies, and on-line demonstrations

Media Relations

  • Building awareness of organization's activities to non-members, members, and community partners
  • Directing all media relations activities, including news conferences
  • Issues management
  • Relationship management with reporters, editors, and editorial boards
  • Developing media relations strategies
  • "Clippings" management
  • Media planning for print, broadcast, and electronic outlets
  • Spokesperson training
  • The intricacies of television and radio news and interview processes.
  • Counseling of staff and leaders regarding publicity (or lack of) on sensitive issues.

Department Management

  • Budget development and oversight
  • Project management and oversight (on time, on budget, complete and accurate)
  • Total Quality Management
  • Personnel management
  • Internal and external customer service issues
  • Management of competition with members
  • Bid and evaluation process management with regard to outsourcing projects to agencies
  • Management of freelancers, interns, temps, and volunteers


  • Principles of market assessment and research for analysis and outsourcing
  • Horizon scanning/trend watching and reporting
  • Integrated communications strategies and plan development
  • Advertising strategies and plan development
  • Best methods to market to various programs
  • Direct mail marketing
  • Event planning
  • Stakeholders and target audiences
  • Product development

Long Range Strategic Planning

  • Issues management
  • Principles of research and evaluation to analyze the outcomes of marketing, advertising, promotions/public relations activities
  • Development of a strategic plan for any of the following - organization image campaign, activities and event promotion, communicating activities e analysis of chamber's environment
  • Crisis communications -- plan development and implementation
  • Direct identification of community issues
  • Reinforcement of continual communication of consistent company message

Staff Relations

  • Board, member, and employee relations techniques and education
  • Working with other staff members and departments (as contributors or mentors)
  • Team development
  • Meeting coordination
Accrisoft is an Official Corporate Sponsor of ACCE Aventura World by Central Holidays West is an Official Corporate Sponsor of ACCE, the Association of Chamber of Commerce Executives Benfits Trust is an Official Corporate Sponsor of ACCE Grow With Google is an Official Corporate Sponsor of ACCE New Insperity The U.S. Chamber is an Official Corporate Sponsor of ACCE
Collette is an Official Corporate Sponsor of ACCE Cognizant Constant Contact POWER 10 sponsors ACCE, the Association of Chamber of Commerce Executives United Networks of America is an Official Corporate Sponsor of ACCE EY sponsor ACCE, the Association of Chamber of Commerce Executives Compass Media sponsors ACCE, the Association of Chamber of Commerce Executives
Sponsorship and advertising opportunities Association of Chamber of Commerce Executives