Membership Development Division

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Your dynamic resource providing solutions for your everyday needs, strategies for long term initiatives and a continuing commitment to your professional development.

Membership Development Division (MDD) resources include:

  • membership development education, including programs offered at ACCE's Annual Convention and Sales Training Conferences.
  • a regular e-newsletter with helpful information and trends affecting the discipline.
  • the Circle of Champions Sales Contest and Lifetime Achievement Awards.
  • our annual sales mentorship program for newer sales professionals. 


Sales Training Conference

Registration open!

Our 2020 Sales Training Conference will be held in Lexington, Kentucky on March 5 - 6, 2020. To see the agenda and to register or reserve a hotel room, see our event page. 

Presentations from past Sales Training Conferences are available here


2020 Sales Mentorship Program

Applications open!

In our 2020 Sales Mentorship program, experienced membership professionals will be matched with less seasoned peers to provide advice on best practices, a sounding board for sales challenges, and recommended resources on all phases of the sales process, goal setting, time management, sales style, and more. The mentor-mentee relationships will be self-governing, with each pair determining a schedule for calls and meeting based on their own schedules and goals.

We expect to work with 6 – 10 mentorship pairs. Applications for mentees are due by January 31, 2020, and the program will run from February – December 2020. There is no cost for the program beyond your ACCE membership dues. Mentors and mentees completing the program will receive 5 CCE credits each for their work.

NEW! The application deadline for sales mentors only has been extended until February 7, 2020. All ACCE members who are apply and are accepted as mentors by this deadline will be entered into a raffle for a FREE ACCE 2020 convention tuition. Applications for both mentors and mentees are below:

Mentor application

Mentee application

Questions? Contact Susan McGuire.


Circle of Champions

Learn more about the Circle of Champions awards programs:


Upcoming Events

  • Webinar, January 16, 2:00 pm ET, "Next Level Investment Menus.” In our first webinar of the new year, membership strategist Kyle Sexton will introduce the organizational and mechanical adjustments you can make to your chamber’s revenue structure to attract investment and help your organization grow. Learn about the triggers and pain points of your major investors as well as the needs of transactional members. Register here.

    For more on chamber revenue structures that will help your chamber grow, join us at our 2020 Sales Training Conference, where Kyle will be the opening presenter.

  • Webinar, January 30, 2:00 pm ET, “From the Winner's Circle - Supporting Women Entrepreneurs.” The Asheville Area Chamber of Commerce’s WomanUP program provides professional education, mentoring, and inspiration to women at all ages and career stages in the Asheville area. With over 2,700 participants in its two-year, eight-event history, the program sponsors the largest gathering of businesswomen in the region and is a solid revenue producer for the chamber. Register here.

    All ACCE University webinars are recorded and posted on our webinar page.

  • Division roundtable call, February 19, 12:30 - 1:15 pm ET. Join your Membership Development peers for this best practice-sharing roundtable conference call led by Amy Shuttle, Senior Vice President at the Bristol Chamber of Commerce. Amy will share and lead a discussion on setting membership sales goals and pace-setting. Come prepared to share your thoughts and experiences, ask questions, and build your professional network. Register here.


Highlights for New Membership Professionals


Division-Wide Roundtable Calls

December 4, 2019 - Strategic member referrals 

October 2, 2019 - First-year member retention and renewals

May 15, 2019 - Selling using the DISC personality test

February 20, 2019 - Sales Compensation Strategies

December 12, 2018 - Building an Ongoing Campaign

October 3, 2018 - Bringing in Larger Members

May 14, 2018 - Dues Revenue Models

Feb 6, 2018 - Sales Challenges

Dec 6, 2017 - Mission-Based Sales

Sept 12, 2017 - Sales Closing Techniques

May 17, 2017 - Sales Tips from Sales Contest Winners

Feb 7, 2017 - Sales Tips from Sales Contest winners

Mar 16, 2016 - Ambassador Programs

May 19, 2015 - Social Media

June 16, 2015 -  Membership Retention

Oct 22, 2015 - Use of Data in Membership Development and Retention


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