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Information Office Releases Total Resource Campaign Toolkit

Published Thursday, December 1, 2011 7:00 am

ACCE’s Information Office (IO) now contains a valuable resource to help chambers with their total resource campaigns (TRC).

The Introduction to Total Resource Development toolkit was prepared by ACCE in partnership with Bob Confoy, co-principal of Revenue Growth, Inc. (RGI) and a veteran of the chamber profession.

The toolkit features excerpts of Confoy’s RGI Sourcebook, and serves as an introduction to planning and implementing a total resource development campaign. The four chapter publication:

  • Makes the case for TRCs as a chamber’s most successful approach for annual funding
  • Gives tips for planning a successful TRC
  • Shares a proven TRC structure which produces results

The release of the toolkit comes on the heels of the Fort Collins, Colo., chamber’s first and very successful TRC: “Moving Fort Collins Forward.” With guidance provided by RGI, volunteers raised $331,000 – exceeding the chamber’s $300,000 goal – and recruited 88 new members in only 10 weeks. 

“Our chamber had never done anything like this before, so for guidance, we turned to chamber leaders with great track records, including Don Laird (Columbia, Mo.), Jim Vaughan (Waco, Texas) and Harvey Schmidt (Raleigh, N.C.) and some of their volunteers,” said David May, president and CEO of the Fort Collins Area Chamber of Commerce. “Encouraged by what we learned from them about TRCs, we then looked for professional fund raising help, which led us to hiring RGI.”  

Based on the campaign’s results, May was glad that he took the risk and became RGI’s first client. “In addition to holding our hands and teaching us the nuts and bolts, they also taught us how to see ourselves in a new way. The campaign was transformative for our chamber. Money was only one of the benefits,” remarked May.

ACCE members may download the Introduction to Total Resource Development toolkit at no charge via ACCE’s Information Office.

To access the Information Office (“IO”), click on the "Info Office" button on the main navigation bar of the www.acce.org homepage. The IO features links and original documents from trusted sources that will assist chamber professionals in their everyday work:

 To view a demo of the IO site and its many features, click here.

ACCE relies on members to provide work documents and samples, suggestions for improvement and other information of value to chamber professionals. Email Audrey Imhoff at hero@acce.org.

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