Public Opinion Poll
ACCE's landmark research on U.S. adults' perceptions of chambers of commerce, conducted in partnership with The Harris Poll.
At a Glance
ICYMI: Public Opinion Poll Briefing
View the recording of ACCE's briefing on the results of its public opinion poll on the value and impact of chambers of commerce. (ACCE member login required)
Infographic
Top highlights from ACCE's Public Opinion Poll in a visual format ready to share with your members, prospects, board directors, community leaders and strategic partners.
Asset Library
Easily integrate the findings into your communications with ACCE's Public Opinion Poll asset library. Use key data to amplify how you convey your chamber's impact, strengthen relationships with key stakeholders, bolster membership development and engage diverse audiences. (ACCE member login required)
Custom Presentations
For a reasonable fee, ACCE can present these findings to your staff, board or community stakeholders. ACCE can focus the data on your region or another subgroup of interest (e.g., gender, race/ethnicity, generation). To schedule a custom presentation, reach out to Jen Pruden ([email protected]).
Contact Information
Questions may be directed to Jen Pruden ([email protected]).
Research Method
This survey was conducted online within the United States between September 5-9, 2024 among 2,075 adults (aged 18 and over) including 141 respondents who are business owners (i.e., employed with a title of CEO, partner or owner) by The Harris Poll on behalf of the Association of Chamber of Commerce Executives (ACCE) via its Harris On Demand omnibus product.
Data were weighted where necessary by age, gender, race/ethnicity, region, education, marital status, household size, household income, [employment], and political party affiliation, to bring them in line with their actual proportions in the population.
Respondents for this survey were selected from among those who have agreed to participate in our surveys. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within + 2.5 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest.
All sample surveys and polls, whether or not they use probability sampling, are subject to other multiple sources of error which are most often not possible to quantify or estimate, including, but not limited to coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments.
Public Opinion Poll Task Force
ACCE extends its appreciation to the Public Opinion Poll Task Force, whose thought leadership and partnership made this initiative possible. Special thanks to Natalie English, CCE for her commitment and service as Task Force Chair.
Task Force Members
- Natalie English, CCE – President & CEO, Wilmington Chamber of Commerce (Task Force Chair)
- Becky Bartoszek – President/CEO, Fox Cities Chamber
- Bryan Derreberry – President and CEO, Charleston Metro Chamber of Commerce
- Matt Garcia – Senior Vice President, Public Policy, Dallas Regional Chamber (Former)
- Jon Isaacs – Executive Vice President, Public Affairs, Portland Metro Chamber
- Derek Miller – President & CEO, Salt Lake Chamber
- Matt Morrow – President, Springfield Area Chamber of Commerce
- Amanda Payne – President/CEO, Amplify Clearwater
- Jacqueline Pitts – Senior Vice President, Communications and Marketing, Kentucky Chamber of Commerce (Former)
- Andrea Woodard, CCE, IOM – Director of Regional Community Integration, Greater Des Moines Partnership (Former)
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