2010 ACE: Bronze
The Moore County Chamber of Commerce conducted a membership campaign in the spring of 2010 with a goal of 30 new members in three days. To meet this goal, the Chamber implemented a marketing campaign to communicate the value of a Chamber membership. We used traditional newspaper and radio advertising combined with direct mail, fliers and personal contact. Teams of member volunteers used these tools to recruit customers, vendors, and clients to join the Chamber. The implementation of this new strategy resulted in a successful campaign that exceeded the membership goal by 40%.