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2010 Membership Campaign: Synopsis - Moore County Chamber

2010 ACE: Bronze

The Moore County Chamber of Commerce conducted a membership campaign in the spring of 2010 with a goal of 30 new members in three days. To meet this goal, the Chamber implemented a marketing campaign to communicate the value of a Chamber membership. We used traditional newspaper and radio advertising combined with direct mail, fliers and personal contact. Teams of member volunteers used these tools to recruit customers, vendors, and clients to join the Chamber. The implementation of this new strategy resulted in a successful campaign that exceeded the membership goal by 40%.


Date: November 8, 2011
Organization: Moore County Chamber of Commerce
Chamber Website: http://www.moorecountychamber.com
City: Southern Pines, NC
Community Peer Group: Destination Cities
Revenue Category: $450,001-900,000

2010 Membership Campaign: Synopsis - Moore County Chamber

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