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2010 Membership Campaign: Synopsis - Waterbury Regional Chamber

2010 ACE: Bronze

Despite the worst global recession in decades and Waterbury being encumbered with the highest unemployment rate in the state of Connecticut, in May 2010 the Waterbury Regional Chamber launched one of its most successful membership campaigns to date. At the drive’s conclusion in August the Chamber achieved its goal of welcoming 100 new members.

Adopting an upbeat, nautical theme for all promotional collateral and communications, the Chamber implemented a campaign strategy that included highly motivated member volunteers, reward incentives, and an effective, polarized marketing plan to achieve its objective.


Date: November 9, 2011
Organization: Waterbury Regional Chamber
Chamber Website: http://www.waterburychamber.org
City: Waterbury, CT
Community Peer Group: Major Cities
Revenue Category: $900,001-2,000,000

2010 Membership Campaign: Synopsis - Waterbury Regional Chamber
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