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2012 Annual Report - Baton Rouge Area Chamber

2014 ACE: Award of Excellence

In 2012, the Baton Rouge Area Chamber (BRAC) ended the second year of its five-year capital campaign, The Creative Capital Agenda, a strategic plan centered on six core strategies. Each year, BRAC releases an annual report to keep the investors and stakeholders in the campaign informed of the organization’s progress on these strategies and to generate excitement around upcoming activities. Over one hundred businesses in the region contribute to the campaign, at a high investment level, and it is crucial that they understand how their investment dollars are at work in order to remain committed to the campaign for the following year. The campaign continues to have a retention rate over 90 percent year over year and the annual report plays a large role in this success. 


Date: January 31, 2015
Organization: Baton Rouge Area Chamber
Chamber Website: http://www.brchamber.org
City: Baton Rouge, LA
Community Peer Group: Metro Cities
Revenue Category: $2,000,001 and up

2012 Annual Report - Baton Rouge Area Chamber

SYNOPSIS:

In 2012, the Baton Rouge Area Chamber (BRAC) ended the second year of its five-year capital campaign, The Creative Capital Agenda, a strategic plan centered on six core strategies. Each year, BRAC releases an annual report to keep the investors and stakeholders in the campaign informed of the organization’s progress on these strategies and to generate excitement around upcoming activities. Over one hundred businesses in the region contribute to the campaign, at a high investment level, and it is crucial that they understand how their investment dollars are at work in order to remain committed to the campaign for the following year. The campaign continues to have a retention rate over 90 percent year over year and the annual report plays a large role in this success.

In 2012, the report was designed using heavy photography of the region. Instagram and other photo sharing applications were gaining popularity and BRAC realized they needed more images for their image library in order to effectively promote the region. A report which relied heavily on images would help build this library and be extremely relevant. The overall effect was an extremely appealing visual book, bound like a popular photo book, which included many high-quality, interesting photographs to show off the assets of the region. BRAC staff was featured using “selfies”, to go along with the photo theme.

BRAC worked with the Baton Rouge-based design firm Object 9 on the graphics and packaging. Local photographer, Brian Baiamonte, took several unique new photos for the publication, including interesting photos of the projects that had announced relocations and expansions in the region during 2012.

The budget for this project was $60,000.

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