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2013 Annual Summary - St. Joseph County Chamber of Commerce

2014 ACE: Award of Excellence

Each year, the St. Joseph County Chamber of Commerce compiles a “report card” of its accomplishments for that year. The Annual Summary serves as a snapshot of our organization. Unlike an annual report, our 2013 Annual Summary provides quick highlights that showcase the efforts and results of the SJC Chamber and our affiliated partners and programs. Unlike a long drawn-out annual report, which typically includes company financials, our Annual Summary’s approach gives our members brief information in a capsulized, colorful format, making it more likely to be read.


Date: January 31, 2015
Organization: St. Joseph County Chamber of Commerce
Chamber Website: http://www.sjchamber.org
City: South Bend, IN
Community Peer Group: Major Cities
Revenue Category: $900,001-2,000,000

2013 Annual Summary - St. Joseph County Chamber of Commerce

SYNOPSIS:

Each year, the St. Joseph County Chamber of Commerce compiles a “report card” of its accomplishments for that year. The Annual Summary serves as a snapshot of our organization. Unlike an annual report, our 2013 Annual Summary provides quick highlights that showcase the efforts and results of the SJC Chamber and our affiliated partners and programs. Unlike a long drawn-out annual report, which typically includes company financials, our Annual Summary’s approach gives our members brief information in a capsulized, colorful format, making it more likely to be read.

The Annual Summary is produced in mid-December, ready for distribution at the SJC Chamber’s annual luncheon in early 2014 and distributed at Member Briefings and member-prospect meetings. In addition, we publish the summary as a digital flipbook, placing it on our website under the Membership and About menus. We share it on social media as well to drive people to our website.

We budgets $750 for the Annual Summary, which is digitally printed by a member printer. It came in at $698.25.

In the past, we created the Annual Summary as a folded, four-page, 8.5 x 11” booklet. With the popularity of infographics and the need to make the piece something people will truly read, we designed the summary to be smaller and fold, much like a brochure for easy use. Our areas of focus are grouped together and color coded to tell the story more effectively. Custom-designed infographics were used to visually represent our story and organization in a high-caliber manner. 

This publication is produced because it is important to communicate to our members how we are utilizing their investment. Anecdotally, the feedback we have received on this piece has been outstanding with several marketing professionals inquiring who did it. In fact, one member gave the piece to their design freelancer requesting that they duplicate the look and feel for their own publication. All content and design were created in-house. 

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