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2013 Economic Development Video - Beaver County Chamber of Commerce

2014 ACE: Award of Excellence

After the introduction of our 2012 Strategic Plan, the Beaver County Chamber of Commerce established an Economic Development Taskforce to market the great strengths of Beaver County as well as perform economic development initiatives.


Date: February 8, 2015
Organization: Beaver County Chamber of Commerce
Chamber Website: http://www.bcchamber.com
City: Beaver, PA
Revenue Category: $450,000 and under

2013 Economic Development Video - Beaver County Chamber of Commerce

SYNOPSIS:

After the introduction of our 2012 Strategic Plan, the Beaver County Chamber of Commerce established an Economic Development Taskforce to market the great strengths of Beaver County as well as perform economic development initiatives.

A marketing campaign was developed in cooperation with the Beaver County’s Board of Commissioners and other County economic development organizations. The keystone of the marketing campaign (Overall Program) is the Beaver County economic development video (Entry) of which is being submitted for consideration of this award. The first of its kind for our County, the video was produced by a locally owned production company at a cost of $28,630. Working creatively with the production company were two committed Chamber members who gave of their talent and time to ensure that the video was an excellent tool to market Beaver County as a great place to locate a business, live, and play.

The video not only raises awareness of Beaver County’s legacy as a center of manufacturing and a place to do business but it takes the viewer through breath-taking scenes of our hills and valleys, rivers and bridges, and quaint main streets and neighborhoods. Highlighting the County’s diversity and quality-of-life, the video succinctly communicates many of the important attributes business leaders consider important in making location decisions. Eliciting excitement and energy, the video brings out the best in Beaver County! Of note, you will see in the video, that we go beyond the borders of Beaver County and have included regional assets such as the Pittsburgh International Airport (just a 10 minute drive from the southern end of Beaver County), universities, and of course Pittsburgh’s beloved professional sports teams! Additionally the video also builds upon the Chamber’s tagline: Business@Work. Partners in Progress.

In the first month on the Chamber’s YouTube Channel the video received over 1,000 views. In addition to utilizing YouTube, Twitter, Facebook and the Chamber’s website, the video was also featured at the December 2013 Beaver County & Southwestern Pennsylvania Manufacturing Community Roundtable - a partnership event between the Obama Administration and the EPA that brought over 150 elected officials, community leaders and business men and women together. In February of this year the video was also well received at the “Corridors Of Opportunity” event presented by a national publication that brought together over 300 people to discuss economic development opportunities in Beaver County. When the video was shown at the Chamber’s Annual Gala in March (our largest fundraiser), our Chamber members in attendance were able to experience “seeing” Beaver County in a new light – raising the enthusiasm and hope for a greater future for our area that we call home.

Over the next 18 months, the Chamber’s “Be a Part of Something Great” campaign has a goal of raising $125,000 for the marketing effort of which the video will be a part of. The marketing campaign will include web resources, targeted ad placement in business periodicals, and vibrant displays in key airport gateways frequented by top-level decision makers. Many of our region’s top businesses and governments have already made commitments to fund our effort thereby investing in the region, in our County, and the business community.

Every time we watch the video we can’t help but tap our feet and clap our hands – we hope you have the same response! Enjoy!

Video (Entry) Budget: $28,630

Marketing Campaign (Overall Program) Budget: $125,000

Link to video

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