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Annual Report 2014: Synopsis - McLean County Chamber of Commerce

2016 ACE: Grand Award

2014 was an exciting year for the McLean County Chamber of Commerce. Our vision of continually working towards a vibrant, progressive business community coupled with our P.A.C.E. mission was recognized when we took home the 2014 Chamber of the Year award. In 2015 we created this Annual Report to illustrate the meaning behind this prestigious award and our appreciation for our membership by promoting the personalities that helped make our success possible. Each page offers an in-depth look at our P.A.C.E. mission (Promote local commerce, Advocate business perspectives, Create and maintain relevant programs, and Establish relationships) while showcasing our award-winning events and programs. We wanted to provide a recap of our recent successes while educating our members on the opportunities that the Chamber provides for their business.


Date: August 29, 2016
Organization: McLean County Chamber of Commerce
Chamber Website: http://www.mcleancochamber.org
City: Bloomington, IL
Revenue Category: $450,000 and under

Annual Report 2014: Synopsis - McLean County Chamber of Commerce

Synopsis:

2014 was an exciting year for the McLean County Chamber of Commerce. Our vision of continually working towards a vibrant, progressive business community coupled with our P.A.C.E. mission was recognized when we took home the 2014 Chamber of the Year award. In 2015 we created this Annual Report to illustrate the meaning behind this prestigious award and our appreciation for our membership by promoting the personalities that helped make our success possible.

Each page offers an in-depth look at our P.A.C.E. mission (Promote local commerce, Advocate business perspectives, Create and maintain relevant programs, and Establish relationships) while showcasing our award-winning events and programs. We wanted to provide a recap of our recent successes while educating our members on the opportunities that the Chamber provides for their business.

Every aspect of this year’s Annual Report was done in-house by our Marketing and Public Relations Manager Jonathan Strupek. By utilizing previous Annual Reports, one-on-one interviews with the membership, program and event coordinators, and Chamber staff, Jonathan was able to create a full color 20-piece document within the first six months of his employment.

The design came from incorporating elements of last year’s Annual Report to keep with a sense of familiarity while using inspiration from other businesses Annual Reports. Each title page for our P.A.C.E. mission features a short story on the Chamber’s work throughout 2014 with a picture of Chamber members that correspond to each section. Each section also includes an informational page that outlines our events, programs, awards, and services that work alongside each aspect of P.A.C.E. At the center of the Annual Report is a featured article highlighting our Chamber of the Year recognition along with statistics for our members to see our continued growth over the years.

The Annual Report is a prominent feature in our New Member packets and is readily available for both current and prospective members. It has been highly complimented by our Board of Directors and members alike as an effective marketing piece for the Chamber. The Annual Report has also helped us maintain an approximate 90% member retention rate and reach our recent goal of 1,000 members.

Overall, the Annual Report is meant to be something that members can not only see the value of their Chamber membership, but also turn to as a lasting educational resource to learn more about what the Chamber can provide for their business.

The 2014 Annual Report can be also found online at: https://issuu.com/mcleancochamber/docs/annualreport_bopi2

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