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BRAC Blues Night Shareholders’ Meeting - Baton Rouge Area Chamber

2015 ACE: Award of Excellence

The 2014 Shareholders' Meeting was held March 19, 2014, presented and hosted by L'Auberge Casino Hotel. The annual meeting serves as an opportunity to inform investors in the Baton Rouge Area Chamber (BRAC) of the organization's accomplishments the previous year and review goals for the future. It is also a great recruitment tool for new investors who may be considering a membership and an invaluable networking opportunity.


Date: July 21, 2015
Organization: Baton Rouge Area Chamber
Chamber Website: http://www.brac.org
City: Baton Rouge, LA
Community Peer Group: Metro Cities
Revenue Category: $2,000,001 and up

BRAC Blues Night Shareholders’ Meeting - Baton Rouge Area Chamber

The 2014 Shareholders' Meeting was held March 19, 2014, presented and hosted by L'Auberge Casino Hotel. The annual meeting serves as an opportunity to inform investors in the Baton Rouge Area Chamber (BRAC) of the organization's accomplishments the previous year and review goals for the future. It is also a great recruitment tool for new investors who may be considering a membership and an invaluable networking opportunity.

In order to generate excitement and establish a celebratory mood after a record-breaking year, the meeting had a Blues-music theme that added an element of entertainment and fun. Attendees were invited to enjoy live music by well-known Blues musician Kenny Neal, walk down the BRAC "blue" carpet with an exciting photo op, have a drink and appetizers at an open bar and buffet, network with a large group of BRAC investors and regional business leaders, see a video recap of the previous year, and get an update on current economic data and plans for the year ahead by BRAC’s president and CEO. The event also features an awards program to recognize investors and board members who have contributed greatly to the organization and to regional economic development.

To capitalize on the Blues-music theme, BRAC partnered with the Baton Rouge Blues Foundation, who was hosting the popular Baton Rouge Blues Festival just two weeks after the event. Members of the foundation assisted with the event by serving as master of ceremonies and giving a presentation on the Blues Foundation. A donation was made to the foundation on behalf of BRAC and the Kenny Neal band.

The high-point of the evening was when the Kenny Neal band came on stage to play the popular hit, Boom! Boom! by John Lee Hooker, and invited BRAC President and CEO Adam Knapp to play the drums during the song.

Participants in the event included BRAC staff, investors, members of the community, the Baton Rouge Blues Foundation, and sponsors. Over five hundred people attended the sold out event. This evening was effective in furthering economic development within the region by strengthening the commitment of BRAC investors, while also drawing in new members. The region's economic prosperity is a tangible result of investors' ongoing commitment to BRAC. Without the tremendous support of investors, BRAC could not continue to lead economic development in the region.

The budget for the execution of the event was approximately $70,000. The budget for promotion of the event was $70,000. These budgets were executed utilizing a combination of cash payments and donations from regional vendors and investors.

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