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Chamber Members Video - Greater Waco Chamber of Commerce

2016 ACE: Award of Excellence

For its annual Member Celebration Reception, the Greater Waco Chamber of Commerce created a video to showcase its activities throughout the year while recognizing the Chamber's members, community partners and volunteers for their ongoing support. This membership appreciation video was also designed for longevity, so that it could be used as a membership retention tool after the reception, which highlighted the community’s positive assets and each member's role in the community's continued success.


Date: December 22, 2016
Organization: Greater Waco Chamber of Commerce
Chamber Website: http://www.wacochamber.com
City: Waco, TX
Community Peer Group: Major Cities
Revenue Category: $2,000,001 and up

Chamber Members Video - Greater Waco Chamber of Commerce

Video link

Synopsis:

For its annual Member Celebration Reception, the Greater Waco Chamber of Commerce created a video to showcase its activities throughout the year while recognizing the Chamber’s members, community partners and volunteers for their ongoing support. This membership appreciation video was also designed for longevity, so that it could be used as a membership retention tool after the reception, which highlighted the community’s positive assets and each member’s role in the community’s continued success.

Immediately following the reception, the video was uploaded to the Greater Waco Chamber website, YouTube channel and Facebook page. In addition to the video being viewed 364 times on YouTube, it was shared 41 times and received 2,300 views on Facebook.

Since launching the video, Chamber members have expressed how much they love the video and they regularly request access to the video so that it can be placed on their organization’s website as a talent attraction tool to showcase all that the Waco community has to offer. The video is available to all Greater Waco Chamber members as a member benefit and appreciation for their support, as well as shown monthly at each new member luncheon.

Additionally, the Greater Waco Chamber launched a new five-year strategic plan in 2016 with a strategic focus on how the Chamber can Engage, Influence and Make an Impact. This video continues to bolster the community’s image and helped set the stage for building a foundation on membership support.

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