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Chamber Rebranding: Synopsis - Fayette County Chamber of Commerce

2016 ACE: Award of Excellence

As with all Chambers of Commerce, the Fayette Chamber has a multitude of events, programs and resources that are continually communicated to members and the community. Up until 2015, each of event and program had its own logo. There was no continuity to the look or style of each logo and there was nothing that identified the logo as belonging to the Fayette Chamber. One of the objectives of the Chamber's 2015 Strategic Plan was to touch member, constituents and community through effective communications. One tactic to carry out that objective was to create a cohesive branded house of logos that identified programs, events and resources as belonging to the Fayette Chamber.


Date: October 4, 2016
Organization: Fayette County Chamber of Commerce
Chamber Website: http://www.fayettechamber.org
City: Fayetteville, GA
Revenue Category: $450,001-900,000

Chamber Rebranding: Synopsis - Fayette County Chamber of Commerce

Synopsis:

As with all Chambers of Commerce, the Fayette Chamber has a multitude of events, programs and resources that are continually communicated to members and the community. Up until 2015, each of event and program had its own logo. There was no continuity to the look or style of each logo and there was nothing that identified the logo as belonging to the Fayette Chamber.

One of the objectives of the Chamber’s 2015 Strategic Plan was to touch member, constituents and community through effective communications. One tactic to carry out that objective was to create a cohesive branded house of logos that identified programs, events and resources as belonging to the Fayette Chamber.

The Chamber’s three triangles graphic (referred to as an “ooch”) were used in conjunction with the Chamber’s color palette and name of the program, event or resource.

Colored box graphics are used for events and resources. Yellow denotes a Chamber networking event. Green represents Chamber communications. Blue represents business education events and resources.

Chamber program names are in a grey font with a colored ooch topping one on the letters in the name. Each program has its own color and that color is used within all communications about that particular program.

In 2014, the Fayette Chamber launched a community initiative called Fayette Visioning a five-year plan that while affiliated with the Chamber, was to be set up as is own non-profit entity. To tie the branding for this important community initiative to the Chamber, the Chamber’s color palette was used and circles were adopted as graphics instead of boxes and triangles.

With the current branded house including Fayette Visioning, collateral and communications have a connected look and feel. Chamber value and community engagement are effectively communicated to membership and community while maintaining event, program and resource identity.

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