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"Choose Barrow" Economic Development Authority Video - Barrow County Chamber of Commerce

2016 ACE: Award of Excellence

The Barrow County Chamber of Commerce and Economic Development had an opportunity to show 36 site planners why they should relocate businesses to Barrow County. Ten other communities were competing for their attention, so we had to ensure our community stood out in 30 minutes or less. We created a three-screen, 12-minute video -- “Choose Barrow” -- to capture the sights, sounds, and images of Barrow County.


Date: December 18, 2016
Organization: Barrow County Chamber of Commerce
Chamber Website: http://barrowchamber.com
City: Winder, GA

"Choose Barrow" Economic Development Authority Video - Barrow County Chamber of Commerce

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Synopsis:

"Choose Barrow"
Economic Development Authority Video

The Barrow County Chamber of Commerce and Economic Development had an opportunity to show 36 site planners why they should relocate businesses to Barrow County. Ten other communities were competing for their attention, so we had to ensure our community stood out in 30 minutes or less. We created a three-screen, 12-minute video – “Choose Barrow” – to capture the sights, sounds, and images of Barrow County. 

  • Video Development:
    A partnering marketing firm created storyboards, scripting each scene to capture the best of Barrow. We called leading businesses to arrange filming times, staging each shot. Two videographers and a director captured the scenes over a three-day period.
  • Special Features:
    The original video was shown on three massive screens with scenes transitioning from one screen to the next, left to right and back to the beginning. Since the three-screen feature requires custom software, we edited the video down to a version for public and website use. We utilized drone photography to capture our industrial sites and the “WOW” shots of Chateau Elan. The head of our state House of Representatives Appropriations committee (who lives in our county) introduced the video. We used Go-Pro footage for transportation and port scenes. Lower–third captions highlighted and enhanced the information.
  • Other Mediums Used:
    The Barrow County Chamber, Joint Development Authority and the County currently use the video as a major presentation tool, on websites and on a joint YouTube Channel. Our marketing partner has shown the video to our professional peers on three-screen displays at State Chamber and EDA conferences.
  • Results:
    We immediately scheduled two site visits from the site planners for prospective businesses. We have received more feedback from this video than any other promotional product.
  • Cost:
    The 12-minute video cost $20,000; a four-minute, single-screen video was $750.
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