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Digital, Blog, Brand Lessons Learned from the City of Champions Debate - Edmonton Chamber of Commerce

2018 ACE Award of Excellence

In June of 2017, the much debated 'City of Champions' brand had re-emerged as a zeitgeist subject, following an exciting playoff run by the Edmonton Oilers. With the topic riding a renewed wave of interest, the Edmonton Chamber recognized an opportunity to discuss the issue from an angle that had received surprisingly scant attention, specifically: what did a closer examination through the lens of modern branding techniques reveal about the 'Champions' brand?


Date: November 2, 2018
Organization: Edmonton Chamber of Commerce
Chamber Website: http://www.edmontonchamber.com
City: Edmonton, ALB
Community Peer Group: Metro Cities
Revenue Category: $2,000,001 and up

Digital, Blog, Brand Lessons Learned from the City of Champions Debate - Edmonton Chamber of Commerce

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