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Eastern Shore Elf Social Media Campaign - Eastern Shore Chamber of Commerce

2018 ACE Award of Excellence

The Eastern Shore Elf Campaign encouraged consumers to buy local during the holiday shopping season, promote local shops and the products they offer, and increase chamber engagement from local retailers and the general public. The Eastern Shore Elf showed up at a different local retailer each day of the holiday shopping season. The Chamber used Facebook, Twitter, and Instagram to highlight the local shops each day and many of the stores offered special promotions while he was in the shop.

Date: October 24, 2018
Organization: Eastern Shore Chamber of Commerce
Chamber Website: http://www.eschamber.com
City: Fairhope, AL
Revenue Category: $450,001-900,000

Eastern Shore Elf Social Media Campaign - Eastern Shore Chamber of Commerce
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