2018 ACE Award of Excellence
The Lincoln Chamber rolled out a seasonal street sign campaign to accompany the historic 2017 Solar Eclipse. The 2017 Solar Eclipse was the first one visible from the United States since July 1991 and Lincoln was in the path of total darkness. To welcome visitors and celebrate this rare experience, 50 clever signs were hung around downtown Lincoln for an informal scavenger hunt. Participants shared their findings on social media using the hashtag #isawthesignlnk. The goal of these creative street signs was to entertain our residents and visitors in Lincoln, in addition to getting our residents moving around Lincoln.