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Enrich: Your Artistic Spirit Video - Beaufort Regional Chamber of Commerce

2016 ACE: Award of Excellence

Once you get a glimpse of the Enrich campaign videos of Beaufort, Port Royal and the Sea Islands, you will want to visit and experience it for yourself. After launching a branding survey several years ago, the results yielded that visiting our destination is "enriching". With this strong research, the Chamber launched a new campaign, logo, website and videos to support the enrichment theme. Enrich: Your Collection, Enrich: Your Surroundings and Enrich: Your Artistic Spirit are all part of our newest video campaign, showcasing our beautiful destination.


Date: December 20, 2016
Organization: Beaufort Regional Chamber of Commerce
Chamber Website: http://www.beaufortchamber.org
City: Beaufort, SC
Community Peer Group: Destination Cities
Revenue Category: $900,001-2,000,000

Enrich: Your Artistic Spirit Video - Beaufort Regional Chamber of Commerce

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Synopsis:

Once you get a glimpse of the Enrich campaign videos of Beaufort, Port Royal and the Sea Islands, you will want to visit and experience it for yourself. After launching a branding survey several years ago, the results yielded that visiting our destination is “enriching”. With this strong research, the Chamber launched a new campaign, logo, website and videos to support the enrichment theme. Enrich: Your Collection, Enrich: Your Surroundings and Enrich: Your Artistic Spirit are all part of our newest video campaign, showcasing our beautiful destination.

The Enrich: Your Artistic Spirit video captures the area’s vibrant arts and cultural scene, featuring art galleries, artist studios, and our inspiring landscape. It also highlights the Coastal Arts District, which is Governor Nikki Haley’s initiative to draw attention to cities with cultural heritage tourism.

Enrich: Your Artistic Spirit stands strong as a living landmark, handcrafted from the storied history of the South. The idea is to rediscover the legends of those who walked here generations before you and unearth new treasures in Beaufort that will enrich your life forever.

The Enrich Your Video Campaign garnered over 100,000 views online as well as through social media. The campaign continues to drive web traffic and increase visitor inquires, further showing the importance of generating great content.

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