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GrowIdeasHere.com Website: News Page - Boise Metro Chamber of Commerce

2015 ACE: Award of Excellence

The Boise Valley is rife with good stories. With a regular presence on national Top 10 lists, Boise is touted for our strong job market, excellent recreation, and a gritty start-up mentality. The news site at GrowIdeasHere.com tells these stories. Many times, the Idaho media market drives a private agenda when covering economic development news – or some important news is not covered at all. The news site at GrowIdeasHere.com fills that gap.


Date: July 22, 2015
Organization: Boise Metro Chamber of Commerce
Chamber Website: http://www.boisechamber.org
City: Boise, ID
Community Peer Group: Major Cities
Revenue Category: $900,001-2,000,000

GrowIdeasHere.com Website: News Page - Boise Metro Chamber of Commerce

Synopsis:

The Boise Valley is rife with good stories. With a regular presence on national Top 10 lists, Boise is touted for our strong job market, excellent recreation, and a gritty start-up mentality. The news site at GrowIdeasHere.com tells these stories. Many times, the Idaho media market drives a private agenda when covering economic development news – or some important news is not covered at all. The news site at GrowIdeasHere.com fills that gap.

It’s about spotlighting the people, places, and potential of the Boise Valley. Spearheaded by the Boise Valley Economic Partnership, a division of the Boise Metro Chamber of Commerce, this dynamic site is a collaborative effort to share the voices of our Valley and the stories that bring it to life. The site shares insights and opinions, original articles from some of the Valley’s favorite storytellers, and curated news that showcases the growth of our area.

Along with the site, each week, subscribers can receive an email with the top “feature of the week” and other story highlights. Additionally, a website bug was created for businesses throughout the Metro area to include on their own websites to drive traffic back to the site.

 

ANALYTICS

Since going live in February 2014, GrowIdeasHere.com has had 7,694 sessions with an average session duration of 2:36 and 47,143 page views. Each visitor views an average of 6.13 pages per session. 74% are new visitors.

 

TESTIMONIAL

“I just wanted to say this is awesome! I love that there is a place where people can go to see the great things that are happening in the Treasure Valley. Kudos to you and the rest of Red Sky as well as everyone at Rizen Creative and BVEP for creating this.” -Jacquelyn Hanners, PacificSource

“Great concept for Boise! Share and share alike, as we all work to make the city we love even better!”- Shelley Bennett, Idaho Wine Commission

“Great website for eclectic information on Boise!” -Anne Wilde, HR Professional

 

BUDGET

Site creation (Rizen Creative): $10K

Ongoing site improvements (Rizen Creative): $20K/year

Messaging/ Launch (Red Sky): $4-5K per month for 3 months

Site management/ content creation (Red Sky): $3K/month

 

STORY FOCUSES

Grow

> Business expansion

> Mergers & acquisitions

> VC investment

> Angel investment

> New hires

> Promotions

> New products

> New markets

> New offices

> New businesses entering the market

> Deal flow reports

 

Ideas

> Entrepreneur profiles

> Product launches

> Business launches

> Startup showcase

> Entrepreneur events

> Networking groups

> Kickstarter/Fundraising

> Stakeholder surveys

> Thought-leadership

> Opinion pieces

> Trends & Research

 

Here

> Culture

> Arts

> Culinary

> Wine & brews

> Recreation

> ‘Place’ lists & accolades

 

The site can be found at http://www.growideashere.com. The news content site can be found at http://news.growideashere.com/.

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