Homegrown Workforce Ad - One Acadiana
2016 ACE: Award of Excellence
The people of Acadiana believe that success is created through education, dedication, and hard work. Let us introduce you to a workforce that is eager and capable of meeting the demands of your growing business. We are ready to help you find the people you need.
Date: October 3, 2016
Organization: One Acadiana
City: Lafayette, LA
Revenue Category: $450,001-900,000
One Acadiana worked in close coordination with local economic development professionals and a local marketing firm to create a series of eye-catching print and digital ads targeting site selectors and business development professionals across the country and around the world.
The series strives to tell Acadiana's story as a place where a homegrown workforce, unique workspaces, and unmatched quality of life make our region the right place to do business.
- Generate potential leads for site selection and business development for the Acadiana area.
- Showcase the Acadiana area as a thriving community for prospective site selectors and businesses.
- Create a strong call to action.
- Utilize the unmatched quality of life and the potential of Acadiana’s workforce, workspace, and place for growth and success.
- Acadiana is more than just a region; it is a community. Join a community that invests in its people whose passions can take them as far as their will to grow.
- We created eye-catching print and digital ads targeting site selectors and business development professionals.
- The visuals used, showcased and targeted the facilities, dedicated workforce, and potential site locations throughout Acadiana.
- We created a unique website page to track all leads: http://www.oneacadiana.org/findus/, where interested parties can sign up to receive more information about Acadiana; learn more about our organization’s business development, retention, recruitment, and site selection services; and easily contact the executive director of our business development team.