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Homegrown Workforce Site Selector Advertising: Synopsis - One Acadiana

2016 ACE: Award of Excellence

One Acadiana worked in close coordination with local economic development professionals and a local marketing firm to create a series of eye-catching print and digital ads targeting site selectors and business development professionals across the country and around the world. The series strives to tell Acadiana's story as a place where a homegrown workforce, unique workspaces, and unmatched quality of life make our region the right place to do business.


Date: October 3, 2016
Organization: One Acadiana
Chamber Website: http://www.oneacadiana.org
City: Lafayette, LA
Revenue Category: $450,001-900,000

Homegrown Workforce Site Selector Advertising: Synopsis - One Acadiana

Synopsis:

One Acadiana worked in close coordination with local economic development professionals and a local marketing firm to create a series of eye-catching print and digital ads targeting site selectors and business development professionals across the country and around the world.

The series strives to tell Acadiana's story as a place where a homegrown workforce, unique workspaces, and unmatched quality of life make our region the right place to do business.

Objectives:

  • Generate potential leads for site selection and business development for the Acadiana area.
  • Showcase the Acadiana area as a thriving community for prospective site selectors and businesses.
  • Create a strong call to action.

Strategy:

  • Utilize the unmatched quality of life and the potential of Acadiana’s workforce, workspace, and place for growth and success.
  • Acadiana is more than just a region; it is a community. Join a community that invests in its people whose passions can take them as far as their will to grow.

Tactics:

  • We created eye-catching print and digital ads targeting site selectors and business development professionals.
  • The visuals used, showcased and targeted the facilities, dedicated workforce, and potential site locations throughout Acadiana.
  • We created a unique website page to track all leads: http://www.oneacadiana.org/findus/, where interested parties can sign up to receive more information about Acadiana; learn more about our organization’s business development, retention, recruitment, and site selection services; and easily contact the executive director of our business development team.
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