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“I AM The Chamber” Membership Promotion - Hilton Head Island - Bluffton Chamber of Commerce

2015 ACE: Grand Award

The chamber’s I AM The Chamber advertising campaign tells the story of chamber membership in a very powerful way: from the perspective of those who know it best...our members. The promotion is simple, straightforward and tells the story of the power of chamber membership. Designed to build awareness and educate the public about the strength and value of chamber membership - It’s our members talking about why membership matters to their business, members such as Forsythe Jewelers, local non-profit Bluffton Self Help, longstanding real estate members, restaurant groups, regional hospitals and others.


Date: July 16, 2015
Organization: Hilton Head Island - Bluffton Chamber of Commerce
Chamber Website: http://www.hiltonheadisland.org
City: Hilton Head Island, SC
Community Peer Group: Major Cities
Revenue Category: $2,000,001 and up

“I AM The Chamber” Membership Promotion - Hilton Head Island - Bluffton Chamber of Commerce

The chamber's I AM The Chamber advertising campaign tells the story of chamber membership in a very powerful way: from the perspective of those who know it best...our members.

The promotion is simple, straightforward and tells the story of the power of chamber membership. Designed to build awareness and educate the public about the strength and value of chamber membership - It's our members talking about why membership matters to their business, members such as Forsythe Jewelers, local non-profit Bluffton Self Help, longstanding real estate members, restaurant groups, regional hospitals and others.

Launched across a variety of media platforms, including local newspapers, magazines, chamber publications, communications and event displays, I AM The Chamber visibly represents business owners with large format photography and featured quotes on why they value their membership.

It serves as a great reminder to all of us that the chamber isn't just a list of businesses, but an organization made up of our business colleagues, neighbors and friends who collectively move our community forward.

When you have members ask, "How can we take part in I AM The Chamber?" You know it's working.

The I AM The Chamber seal is now integrated into our member decals, new member ads and as display banners at special events. Chamber investors belong for a variety of reasons. For some, it's about the power of networking. For others it might be exposure garnered on the chamber's destination website that makes the difference. They expect a return on their investment and that's just how it should be.

We are honored to have been chosen once again as the National Chamber of the Year for 2014. It's our member partnerships that made us Chamber of the Year in 2000 and 2006 and that brought us to this level once again. Our member retention rates are among the best in the nation. When we tell their stories, we are telling ours as well.

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