2010 ACE: Gold
Prior to embarking on a membership campaign to re-engage existing and solicit new members, the Greater Columbus Georgia Chamber of Commerce of Columbus, Georgia surveyed a broad spectrum of existing members, business, civic leaders and prospective members to assess community support for such an initiative. The survey clearly showed that a large percentage of the target audience had only a very general, rather vague understanding of what the Chamber roles and responsibilities were. Most could not clearly articulate specific details on how Chamber activities and efforts directly affected their business. An even larger percentage had difficulty listing more than just a few Chamber initiatives or member benefits. While most agreed that the Chamber served an essential role in economic development, job creation and political affairs, many couldn’t specify how their company was the direct beneficiary of those actions or activities.