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iPad Chamber Membership Brochure - Hilton Head Island - Bluffton Chamber of Commerce

2014 ACE: Award of Excellence

When our membership sales team visits a prospect, gone is the folder stuffed with just about every brochure and informational piece under the sun. A single iPad tells the story.    


Date: February 2, 2015
Organization: Hilton Head Island - Bluffton Chamber of Commerce
Chamber Website: http://www.hiltonheadisland.org
City: Hilton Head Island, SC
Community Peer Group: Major Cities
Revenue Category: $2,000,001 and up

iPad Chamber Membership Brochure - Hilton Head Island - Bluffton Chamber of Commerce

SYNOPSIS:

When our membership sales team visits a prospect, gone is the folder stuffed with just about every brochure and informational piece under the sun. A single iPad tells the story.

Last spring, we launched our membership brochure/sales tool electronically. When a prospect expresses interest in the chamber’s networking opportunities, our sales team can very quickly scroll to the networking page of this 9-page PDF to relay the information, often followed by the words, “let me email that to you right now.” With a single click the information that matters to each prospect can be sent to them along with a writable PDF application that can be filled out and returned electronically.

The iPad is an effective sales tool that helps close the sale and relay targeted information to prospective members. Our membership sales team credits the new iPad with a 9-11% increase in membership closings at the point of sale. Coming from a friendly, “did you know?” angle, the electronic piece features an easy-to-ready format offering an overall look at membership and welcoming “join us today” message.

One Click Access: The iPad brochure showcases a menu of benefits: Connect with networking opportunities, Grow with business exposure, Save with membership privileges and Learn with programs designed to help members be successful.

Content includes testimonials, building upon our I AM The Chamber campaign which visibly represents business owners such as local florist “Flowers by Sue,” with large format photography and quotes on why they value their membership.

Serves as a Members Benefit and Sales Tool –It’s never been easier to reach prospective new members. The membership team no longer relies on mailing out brochures. Now it’s an easy electronic send. A great way to open dialogue, the brochure can be viewed by member and staff, answering questions on the spot.

Save Substantially: The iPad brochure can be viewed online, sent electronically, or viewed instantly. The cost to print the membership brochure packet was thousands of dollars.  The in-house design allows easy updates, without incurring additional print costs.

Discover an Investment that Pays Dividends in Success:

We’re proud to bring our members innovative benefits and programs that provide measurable returns. This results-oriented approach has earned us the National Chamber of the Year award, not once, but twice. The chamber’s iPad Membership Brochure has transformed the way new members join our chamber and that success speaks for itself.    

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