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June 2013 BusinessLink Monthly Newsletter - Kerrville Area Chamber of Commerce

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The Kerrville Area Chamber of Commerce partners with our local daily newspaper, the Kerrville Daily Times, to produce a monthly newsletter, BusinessLink, exclusively featuring Chamber members. BusinessLink is distributed at key public places around the community, at the Chamber, via all relocation packets, and through the Kerrville Daily Times as an insert, with a total distribution of 11,000+ each month. The Vice-President of Operations works with the Member Relations Coordinator and the Communications Committee of the Board of Directors to compile and direct content each month to promote and elevate the business community.  See also the July issue.


Date: February 9, 2015
Organization: Kerrville Area Chamber of Commerce
Chamber Website: http://www.kerrvilletx.com
City: Kerrville, TX
Revenue Category: $450,000 and under

June 2013 BusinessLink Monthly Newsletter - Kerrville Area Chamber of Commerce

SYNOPSIS:

The Kerrville Area Chamber of Commerce partners with our local daily newspaper, the Kerrville Daily Times, to produce a monthly newsletter, BusinessLink, exclusively featuring Chamber members. BusinessLink is distributed at key public places around the community, at the Chamber, via all relocation packets, and through the Kerrville Daily Times as an insert, with a total distribution of 11,000+ each month. The Vice-President of Operations works with the Member Relations Coordinator and the Communications Committee of the Board of Directors to compile and direct content each month to promote and elevate the business community.

Each month, the Communications Committee selects a motif to communicate to the membership and public that is useful and pertinent. That motif is carried through all forms of communication from the Chamber, including our e-newsletter, seminars, and news releases, and it is the feature of the month’s BusinessLink.

In June 2013, the motif was “Hub of the Hill Country.” The Hill Country of Texas is a multi-county region of which Kerrville is the heart. Kerrville merchants and businesses serve thousands of consumers who drive up to two hours from smaller surrounding communities to conduct their business in Kerrville, as well as travel and leisure visitors. Recognizing that Kerrville serves as a “hub” is vitally important to the success of a business, so that they might best identify consumer and client needs and wants. Additionally, we published our three-year strategic plan, titled Vision 2016, highlighting to our membership and to our community our plan to develop a community-wide branding effort, increase economic growth, and emphasizing Kerrville as a “regional hub” and “tourism destination” and for the Chamber to serve as the information hub for the community.

In July 2013, our motif was “Tools of the Trade.” We segued from marketing Kerrville during June to marketing yourself in July. Summer is our busy season in Kerrville, as we have additional tourists and consumers traveling to Kerrville. In this issue, we highlighted the Kerrville Economic Development Corporation, who we worked hand-in-hand with to develop a plan for retention and expansion of existing business and industry. We also informed the members of the many opportunities they have to sponsor events and advertise their business via the many Chamber channels.

The Kerrville Daily Times staff sells the advertising for BusinessLink, with 5% of ad sales returned to the Chamber, while paying for all printing and distribution costs. This allows the Chamber to produce a very aesthetically pleasing and informative newsletter to a broader reach of 11,000+ people at no cost or risk to the chamber, with the Chamber actually receiving additional income for our budget.

BusinessLink is the only newsletter focused solely on the business community in the Kerr County community of 50,000. We also include a link to a .pdf of that month’s issue in our weekly e-newsletter and on our website. In June 2015, we will have successfully completed three years of BusinessLink publication. Our members love it!

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