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LIVECapitalized.com Website - Baton Rouge Area Chamber

2015 ACE: Award of Excellence

In 2014, the Baton Rouge Area Chamber (BRAC) developed and launched a comprehensive web presence for the organization’s Talent Development Program, LIVECapitalized.com. The Talent Development Program was established to help regional businesses attract and retain top-notch talent. As the Baton Rouge Area continues to experience historic job creation, it is critical that all companies in the region are able to fill their job openings with the best possible candidates, and keep the candidates in place for the long term.


Date: July 19, 2015
Organization: Baton Rouge Area Chamber
Chamber Website: http://www.brac.org
City: Baton Rouge, LA
Community Peer Group: Metro Cities
Revenue Category: $2,000,001 and up

LIVECapitalized.com Website - Baton Rouge Area Chamber

In 2014, the Baton Rouge Area Chamber (BRAC) developed and launched a comprehensive web presence for the organization’s Talent Development Program, LIVECapitalized.com. The Talent Development Program was established to help regional businesses attract and retain top-notch talent. As the Baton Rouge Area continues to experience historic job creation, it is critical that all companies in the region are able to fill their job openings with the best possible candidates, and keep the candidates in place for the long term.

The organization found that those exploring the region and those recently relocating were seeking advice on living in the region. In order to reach as many people as possible, the mobile-friendly site was developed to introduce newcomers to lifestyle options across the region.

LIVEcapitalized provides in-depth overviews about housing options in various areas of the region, school and daycare options, events, news, social groups, professional groups, a blog with tips on places to go and things to see, and other relevant lifestyle information about the Baton Rouge Area. The site also features way both businesses and individuals can benefit from the Talent Program.

Launched in September 2014, an advertising campaign ran which marketed the new site through multiple platforms, including print and online ads, radio, television, and social media. Additionally, gift bags were developed for human resources professionals in the region which included water bottles, fans, and several gift cards to regional establishments for the professionals to pass on the newcomers. The goal of the baskets was to promote the site and encourage newcomers to visit some of the well-known “hot spots” in the Baton Rouge Area.

The tone of the site is very casual and has been called “the first friend” of all Baton Rouge newcomers. Vibrant photographs accompany the information and the modern web design entices a user to keep exploring.

The LIVECapitalized website was developed by Covalent Logic, a Baton Rouge-based marketing firm, in conjunction with BRAC’s Talent Development program. The budget for the website and launch was approximately $108,000.

LIVE Capitalized maintains a social media presence, as well as a biweekly email, to complement and drive traffic to the website. These supplementary communication methods serve to promote the website as well as to provide followers with frequent updates about the goings-on across the Capital Region.

Links:

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